Author: Sharla Yates

  • SEMINAR |Short & Sweet: Maximizing the Power of Flash Fiction and Creative Nonfiction

    SEMINAR |Short & Sweet: Maximizing the Power of Flash Fiction and Creative Nonfiction

    July 19, 2025 @ 2:00 pm 5:00 pm EDT

    Nonfiction and Fiction

    Live on Zoom | Saturday, July 19 @ 2:00-5:00 pm  EDT

    Can an impactful story be told in a few pages? What about a paragraph? A sentence? Absolutely! No matter the length (flash, sudden, micro), short storytelling uses the same tools as longer forms—just compressed. Writing efficiently (and effectively) is a valuable skill in both creative nonfiction and fiction. When every sentence counts, stories become laser-focused and dynamically rich. Writing short can also enhance reader enjoyment—not only by getting to the heart of the story quicker but also by layering nuances for the reader’s contemplation afterwards. 

    Using fun prompts and practical worksheets, this seminar offers interactive, hands-on learning. We’ll deconstruct examples and use an editorial checklist to reduce word count without losing meaning. We’ll focus on essential elements like descriptive language, sentence structure, cadence, and the best starting point for your story. 

    Throughout the seminar, you will develop a short story and reduce it to essential elements without sacrificing emotion and connection with readers. Capturing quality over quantity with finesse and editing skills, you’ll create a tight, powerful story that sings off the page.


    In this insightful three-hour live seminar, you’ll learn to:
    • IDENTIFY and ELIMINATE overwriting habits
    • LEARN to focus on a single plot 
    • INCORPORATE thematic elements
    • DEVELOP writing techniques to pare down verbiage while creating descriptive and concise language
    • REFINE your overall editing process
    • DISCOVER fun contests and submission opportunities
    This seminar is ideal for writers who:
    • Tend to throat clear before leaping into action
    • Habitually overwrite
    • Are word-count obsessed
    • Overthink their story 
    • Are looking for a new challenge, or want to shake up their writing practice
    • Are interested in submitting to contests and journals

    Closed captioning is available. ✔
    All registrants receive the recording. ✔

    ABOUT YOUR Instructor

    Kristin Owens, Ph.D., is an award-winning faculty member with over 25 years of university experience. Now a full-time writer in sticky southwest Florida, Kristin has over 100 bylines with celebrated magazines such as Writer’s Digest, Wine Enthusiast, and 5280. Her personal essays have won New Millennium Writing Awards honorable mention, awarded finalist for the New Letters award in nonfiction, and included in RISE!, a Colorado Book of the Year. 

    Kristin holds certifications with the Court of Master Sommeliers and Cicerone and travels the world writing about wonderful wines, beautiful beers, and surprising spirits. You can usually find her working and playing on a cruise ship. She is the author of Elizabeth Sails (2024 Rising Action/Simon & Schuster), a Gilda Award finalist.

    Testimonials from past students:

    “Kristin Owens is a wealth of information and practical advice when it comes to writing, editing, and publishing a novel, essay, or memoir. She is funny, comfortable, and smart in transferring information. I loved the classes and hope you will have more and bring Kristin back.” – Sue

    “Kristin truly excels on the mic, coming prepared and demonstrating impressive knowledge that captivates her audience. Her ability to command attention is remarkable and adds significant value to her lectures. Additionally, Kristin successfully facilitated a creative writing workshop that was exceptionally well-attended, further showcasing her talent. We have received excellent feedback from guests regarding her sessions, highlighting their appreciation for her engaging approach and expertise.”  – Cunard

    THE FINE PRINT

    We understand that life can get in the way of your plans. We want you to be able to get the most out of your course, and our refund policy is designed to balance your need for flexibility with our deadlines and obligations to our teachers.

    Before the class, you may request a full refund.

    Please keep in mind that no refunds or credits will be issued after class begins.

    Questions? Please email Info@writingcraft.com


    Registration Info
    $75 Cost of the Event

    Event Organizer

    Location
  • WEBINAR | Looking Back, Moving Forward: Writing About Grief, Loss & Trauma

    WEBINAR | Looking Back, Moving Forward: Writing About Grief, Loss & Trauma

    June 25, 2025 @ 1:00 pm 2:30 pm EDT

    Creative Nonfiction

    Writing about grief, loss, or trauma can feel overwhelming. Where do you begin? How much should you reveal? And how do you shape painful experience into something meaningful—for both you and your reader?

    Robert Frost famously said, “No tears for the writer, no tears for the reader.” But turning raw emotion into compelling narrative requires more than catharsis. It demands reflection, structure, and the willingness to uncover what’s at the heart of the story.

    In this 90-minute live webinar, we’ll explore how acclaimed memoirists and essayists approach emotionally charged material—and how you can apply their techniques to your own work. We’ll look closely at the roles of conflict, joy, and meaning-making in shaping personal narrative and discuss strategies for writing that is honest without becoming unmoored.

    You’ll leave with practical tools to deepen your creative nonfiction and move your work forward—with insight, clarity, and connection. We’ll also revisit Frost’s lesser-known companion quote: “No surprise for the writer, no surprise for the reader.”

    There will be writing in this webinar!

    Can’t make it live? No worries—a replay will be available to all registrants.


    In this webinar, you will:
    • EXAMINE the nuts and bolts of craft in notable examples of memoir and essay about loss, grief, and trauma 
    • EXPLORE narrative balance of research, memory, and imagination
    • DEVELOP confidence in your right to write your version of events
    This webinar is a great fit for creative nonfiction writers of all levels who are…
    • Seeking to create a compelling story from the experience of grief, loss, or trauma
    • Interested in crafting scenic writing
    • Creating narrative from researched fact and individual memory

    Closed captioning is available. ✔
    All registrants receive the recording. ✔

    ABOUT YOUR PRESENTER

    JESSICA HANDLER is the author of the novel The Magnetic Girl, winner of the 2020 Southern Book Prize, a 2019 “Books All Georgians Should Read,” an Indie Next pick, Wall Street Journal Spring 2019 pick, Bitter Southerner Summer 2019 pick, and a SIBA Okra Pick. Her other books include Invisible Sisters: A Memoir and Braving the Fire: A Guide to Writing About Grief and Loss. Her nonfiction has appeared on NPR, in Tin House, Drunken Boat, The Bitter Southerner, Brevity, Creative Nonfiction, Newsweek, The Washington Post, and More Magazine. She lives in Atlanta.

    Questions? Please email Info@writingcraft.com


    FULL REFUNDS ARE AVAILABLE before the replay is sent out. For a refund, EMAIL us at info@WritingCraft.com. Canceling your Zoom invite will not initiate this process.


    Registration Info
    $25 Cost of the Event

    Event Organizer

    Location
  • SEMINAR |The Self-Editor’s Toolkit: 10 Tools, Tips and Techniques to Develop Your Memoir or Personal Essay

    SEMINAR |The Self-Editor’s Toolkit: 10 Tools, Tips and Techniques to Develop Your Memoir or Personal Essay

    June 28, 2025 @ 2:00 pm 5:00 pm EDT

    Nonfiction and Memoir

    Live on Zoom | Saturday, June 28 @ 2:00-5:00 pm  EDT

    After the joy of creating comes the picky process of self-scrutinizing, taking stock, and tuning up–essential steps in the writing process. Shifting from generative to reflective mode can be tough, but there are simple, straightforward methods to refresh your perspective and gain entry into what’s already on the page. 

    In this three-hour seminar, learn 10 techniques that creatively (and sometimes stealthily) re-engage you with the work, including scaffolding, housekeeping, reverse outlining, perhapsing, tic lists, set design, flow checks, and runway time. You’ll practice some of these methods live, then pick from the toolbox to build a personalized action plan for revising your work that suits your writing style.

    Using big-picture inventories and line-level search-and-destroy tactics, deep conceptual inquiries and thoughtful worksheets, you’ll gain greater clarity about how to refine language, structure, characterization, and more, and a new enthusiasm for self-editing.


    In this insightful Three-hour live seminar, you’ll learn to:
    • APPROACH your work with fresh perspectives
    • CLARIFY your aims for the work 
    • APPLY simple techniques and inventories that instantly elevate your prose 
    • BRING more dimension and depth to your work 
    • PLAN a clear and understandable revision process for your draft
    This seminar is ideal for writers who want to refine, strengthen, and deepen existing CNF and memoir drafts.

    Closed captioning is available. ✔
    All registrants receive the recording. ✔

    ABOUT YOUR Instructor

    Lise Funderburg studied at Reed College and the Columbia University School of Journalism. Her work has appeared in The New York Times, Threepenny Review, Philadelphia Inquirer, National Geographic, Salon, The Nation, More, and The Chattahoochee Review.

    Her latest book is Apple, Tree: Writers on Their Parents (University of Nebraska Press, 2019), a collection of all-new work by 25 writers, which Publishers Weekly deemed a “sparkling anthology” in its starred review. Her previous book was Pig Candy: Taking My Father South, Taking My Father Home (Free Press, 2008), which was chosen as the Drexel University Freshman Read in 2012. Pig Candy fits into several genres—including narrative nonfiction, memoir, travelogue, and biography—but essentially, it’s a book about life, death, and barbecue.

    Testimonials from past students:

    “Great job of presenting new strategies to keep me writing!”

    “Very well organized and illuminating.”

    “I really, really felt comfortable with Lise as a person guiding us…she was so relatable, warm, and committed to offering helpful advice.”

    “Lise helped me find my voice when I dove into writing to process some difficult and painful life experiences. She patiently walked me through early drafts that read more like diary entries than memoir, and through her wise counsel, I found a road map to give voice to my experience and rediscover the joy of writing.”

    “She created a wonderful roadmap to follow!”

    “THANK YOU!!! Loved this very thoughtful, inspirational, and informative presentation.”

    THE FINE PRINT

    We understand that life can get in the way of your plans. We want you to be able to get the most out of your course, and our refund policy is designed to balance your need for flexibility with our deadlines and obligations to our teachers.

    Before the class, you may request a full refund.

    Please keep in mind that no refunds or credits will be issued after class begins.

    Questions? Please email Info@writingcraft.com


    Registration Info
    $75 Cost of the Event

    Event Organizer

    Location
  • WEBINAR | Mindfulness for Writers: Simple Steps To Create a More Fruitful Writing Life

    WEBINAR | Mindfulness for Writers: Simple Steps To Create a More Fruitful Writing Life

    June 18, 2025 @ 1:00 pm 2:30 pm EDT

    All Genres

    Too often, as writers, we find ourselves drawn to common, customary, and comfortable realizations–but the practice of mindfulness can open us to see with fresh eyes, to search our memories, and reveal what hasn’t yet been explored. Mindfulness teaches us to listen to others, but also to ourselves, even those thoughts that make us uncomfortable. (Perhaps especially those thoughts!)

    Practicing mindfulness offers a powerful counterbalance to the disappointment and dissatisfaction that too often accompany the world of publishing, rejection, and ambition. To live a more fruitful writing life, we can make both the practice of writing and the work itself less about ourselves, becoming mindful of our motives and our attachment to desired outcomes.

    Can’t make it live? No worries—a replay will be available to all registrants.


    In this webinar, you will:
    • DISCOVER how mindfulness can free up our creativity and enhance our enjoyment of writing
    • EXPLORE how to move beyond “safe and customary” realizations in our writing 
    • LEARN ways to lessen the disappointment and dissatisfaction that accompany the business side of submission, rejection, and ambition.
    • NURTURE compassion for our characters, our family members, and ourselves.
    This webinar is a great fit for writers of all levels who…
    • Feel stuck, discouraged, or dissatisfied with their writing life, and wish instead to be energized and optimistic
    • Want to see with fresh eyes, moving beyond common and comfortable realizations
    • Want to reconnect with the joy and surprise they once felt as writers

    Closed captioning is available. ✔
    All registrants receive the recording. ✔

    ABOUT YOUR PRESENTER

    One of our most popular and beloved presenters, DINTY W. MOORE is the author of the memoirs Between Panic & Desire and To Hell With It, and the writing guides Crafting the Personal Essay and The Mindful Writer, among other books. He has published essays and stories in Harper’s, The New York Times Magazine, The Georgia Review, The Kenyon Review, The Southern Review, Short Reads, and elsewhere. He is the founding editor of Brevity, the journal of flash nonfiction.

    Questions? Please email Info@writingcraft.com

    FULL REFUNDS ARE AVAILABLE before the replay is sent out. For a refund, EMAIL us at info@WritingCraft.com. Canceling your Zoom invite will not initiate this process.


    Registration Info
    $25 Cost of the Event

    Event Organizer

    Location
  • WEBINAR | Self-Publishing Foundations: Prepare, Plan and Promote for Long-term Success

    WEBINAR | Self-Publishing Foundations: Prepare, Plan and Promote for Long-term Success

    June 4, 2025 @ 3:00 pm 4:30 pm EDT

    All Genres

    Set yourself up for lasting success with key decisions to make and actions every self-publishing author should take before publication—steps that significantly impact how well your book will market once it’s out in the world. While these elements aren’t always labeled as “marketing,” neglecting them can limit your book’s reach and longevity.

    What can you do when you’re not active on social media (and should you be)? When marketing, where should you spend and where should you save? How can you connect with other authors as colleagues, early readers and potential blurbs? Through David’s expert experience and case studies showing how people with limited free time put these principles to work to achieve their goals, you’ll understand how to weave marketing strategy into the publishing process itself, so your book launches stronger and stays marketable for the long haul.


    In this webinar, you will:
    • LEARN the “forever decisions”: the 9 things you cannot change without republishing your book.
    • UNDERSTAND the 5 types of comp titles research and how each contributes to a successful launch.
    • DISCOVER why creating a distribution plan is the first and most important step in self-publishing.
    • GET THE NITTY-GRITTY on how to coordinate print book pre-ordering using IngramSpark and Amazon KDP to meet deadlines, make/save money, and avoid publishing the wrong version of your book.
    • LEARN the A-B-C list method for reaching testimonial writers, influencers, and readers/buyers.
    • FORMULATE a review strategy: a framework for seeking and using editorial and customer reviews during book preparation.
    • KNOW HOW TO LEVERAGE the strengths of self-publishing when it comes to distribution, pricing, media outreach, and contacting influencers.
    This webinar is ideal for Writers who…
    • Wonder if self-publishing is right for them
    • Need to know more about self-directed marketing, even if they’re publishing traditionally
    • Want to build connections with readers long before their book is released
    • Understand better with detailed case studies of how other authors “did it”
    • Don’t have vast sums of money for marketing, or vast amounts of time to spend online

    Closed captioning is available. ✔
    All registrants receive the recording. ✔

    ABOUT YOUR PRESENTER

    David Wogahn is the author of six self-published books, including the Countdown to Book Launch® series of publishing guides and the Before the Launch workbook. In 2012, he became the author of the first LinkedIn Learning course on the topic of self-publishing (Lynda.com at the time).

    David is a frequent speaker and trainer and has given presentations for the Independent Book Publishers Association, IBPA Publishing University, the Alliance of Independent Authors (ALLi), the Independent Writers of Southern California, the Santa Barbara Writers Conference, and Jane Friedman, among other publishing professional organizations.

    Before founding the author services firm AuthorImprints.com in 2011, David worked for the 1984 Los Angeles Olympic Organizing Committee and the Los Angeles Times, and was co-founder and COO of the first online publisher of sports-team branded websites known today as the CBS College Sports Network.

    Questions? Please email Info@writingcraft.com

    FULL REFUNDS ARE AVAILABLE before the replay is sent out. For a refund, EMAIL us at info@WritingCraft.com. Canceling your Zoom invite will not initiate this process.


    Registration Info
    $25 Cost of the Event

    Event Organizer

    Location
  • WEBINAR | The Ideal Sentence: Your Voice, Your Tone, Your Pace

    WEBINAR | The Ideal Sentence: Your Voice, Your Tone, Your Pace

    May 21, 2025 @ 3:00 pm 4:15 pm EDT

    All Genres

    Will that language be complex and tangled? Plain-spoken? Vanilla? Lavender? Will it zing like jazz or sing like a lullabye? Will it feel lethargic, or will it clop, or will it swashbuckle?

    It’s always time to think about sentences—to explore the ways they work (and sometimes don’t), the ways we bend them to get closer to the truth, and the ways we work on patterns and rhythms so that the pages remain alive. 

    Prose from Hilton Als, Michael Ondaatje, Jean-Dominique Bauby, Jia Tolentino, Annie Dillard, Olivia Laing, Carmen Machado, Terry Tempest Williams, and Mark Richard will inspire us and lead our way.

    Exercises presented will be focused on voice, tone, mood, and pace.


    In this webinar, you will:
    • REFINE your writing voices
    • EXPERIMENT with mood, tone, and pace
    • DEVELOP powerful new beginnings
    • CREATE a better understanding of your writerly strengths
    This webinar is ideal for writers who:
    • are intent on capturing the attention of agents, editors, and readers.  
    • are keen on perfecting their work.
    • wish to build more dimension into their writing.
    • Want to learn more about sentence craft and explore their writing voice.

    Closed captioning is available. ✔
    All registrants receive the recording. ✔

    ABOUT YOUR PRESENTER

    One of our favorite presenters, BETH KEPHART, is the award-winning writer of memoir, children’s books, young adult novels, and craft books. She is also a paper artist. Her new book, her first novel for adults, is Tomorrow Will Bring Sunday’s News: A Philadelphia Story. Please join her Substack journey at The Hush and the Howl. More at bethkephartbooks.com



    Questions? Please email Info@writingcraft.com

    FULL REFUNDS ARE AVAILABLE before the replay is sent out. For a refund, EMAIL us at info@WritingCraft.com. Canceling your Zoom invite will not initiate this process.


    Registration Info
    $25 Cost of the Event

    Event Organizer

    Location

  • WEBINAR | Writing the Unknown: Imagination, Invention, and the Ethics of Filling in the Blanks

    WEBINAR | Writing the Unknown: Imagination, Invention, and the Ethics of Filling in the Blanks

    May 28, 2025 @ 1:00 pm 3:00 pm EDT

    Fiction & Nonfiction

    First-person POV in both memoir and fiction demands emotional truth, but what happens when the main character simply doesn’t—or can’t—know what happened, but the story still demands that certain information come through? In this craft-centered session, we’ll explore techniques for threading in offstage action, family history, hidden truths, and essential context—without breaking the voice or cheating the form. 

    Memoirists may need old family stories, information from people they’re estranged from or are deceased, or cultural context from before their birth.

    Novelists know that first-person fiction is intimate and immediate—but your narrator can’t be everywhere, can’t know everything, and might be naive, biased, or flat-out wrong. 

    Whether due to absence, memory gaps, or lost connections, writers often face the challenge of telling stories that hinge on scenes the main character never witnessed or the memoirist can no longer verify. 

    This special 2-hour webinar explores how to use informed imagination and clearly signaled speculation to bring in offstage information and uncover hidden truths without misleading your reader or losing consistency in POV. We’ll explore writing the unknown using speculation, research, deduction, mysticism & faith. Through discussion, examples from published work, and a guided writing exercise, we’ll learn how to responsibly fill in the blanks—and consider when doing so serves the memoir or novel and when it doesn’t.

    This is a TWO-HOUR class, with 20 minutes of writing time in the middle. 

    • 40 minutes – Learn five types of perhapsing, see them in published work, and understand why and how to create scenes and montages outside the protagonist’s direct experience.
    • 10 minutes – Q&A to fully understand and apply the information.
    • 20 minutes – Revise a scene to include perhapsing, or write a few speculative paragraphs from scratch. Allison will continue taking questions in the chat. OPTIONAL: volunteer for live-editing and upload your scene as a Word doc or docx to a Google Drive.
    • 40 minutes – Allison will live-edit pages shared on screen, noting where the writer is succeeding in the purpose of the scene, and what revisions she suggests to make the prose even more effective. During live edits, she’ll call out specific techniques and tips for everyone to apply to their own work, right away. 
    • 10 minutes – Q&A and planning your writing from here.

    In this webinar, you will:
    • EXPLORE the challenges of uncertain or secondhand scenes, backstory, subtext and offstage action in first-person prose.
    • DEFINE emotional truth in fiction and the ethics of invention in nonfiction.
    • DEEPEN your narrative authority by signaling speculation on the page with language and structure.
    • WRITE a speculative or secondhand scene using clear signals to the reader.
    • DISCOVER what’s working with live-editing of volunteer pages and tips for everyone.
    This workshop suits memoirists and novelists at all levels who want to use ethical imagination as a craft skill, not a shortcut.

    You’ll receive the slides and prompts to take this work into your manuscript

    Closed captioning is available. ✔
    All registrants receive the recording. ✔

    ABOUT YOUR PRESENTER

    Allison K Williams is the author of Seven Drafts: Self-Edit Like a Pro From Blank Page to Book. She’s helped writers sell to Big Five and literary publishers, hit the NYT Bestseller list, and sign multi-book deals. She’s guided essayists and humorists to publication in media including the New Yorker, Time, the Guardian, the New York Times, McSweeney’s, Refinery29, Hippocampus, the Belladonna and TED Talks. As Social Media Editor for Brevity, she inspires thousands of writers with weekly blogs on craft and the writing life.

    Allison works with literary and commercial fiction and nonfiction, and is familiar with the conventions of most genres. She holds an MFA in Creative Writing from Western Michigan University and spent 20 years as a circus aerialist and acrobat before writing and editing full-time.

    Questions? Please email Info@writingcraft.com

    FULL REFUNDS ARE AVAILABLE before the replay is sent out. For a refund, EMAIL us at info@WritingCraft.com. Canceling your Zoom invite will not initiate this process.


    Registration Info
    $35 Cost of the Event

    Event Organizer

    Location
  • FREE WEBINAR| From Here to There: Simple Marketing Strategies for Writers Who Feel Stuck

    FREE WEBINAR| From Here to There: Simple Marketing Strategies for Writers Who Feel Stuck

    May 31, 2025 @ 3:00 pm 4:00 pm EDT

    All Genres

    Marketing is often framed as a hustle: build your list, grow your audience, get on every platform, sell your work. But for many writers, this can feel overwhelming, confusing, and a little gross. Let’s be honest: writing is hard enough. What if finding and connecting with readers was the fun part? Or at the very least, what if your marketing efforts didn’t all feel like agony, obligation & ick?

    In this webinar, we’ll walk through the six most common roadblocks writers face in building a platform—-and the spots where most writers get stuck, spin their wheels, or want to give up. 

    Over our time together, you’ll learn simple, sustainable strategies to build momentum, and start showing up with less anxiety and more intention. Whether you’re launching a newsletter, trying to grow your readership, or just want to be less allergic to the idea of “putting yourself out there,” this webinar will give you a map—and a little motivation—to move forward.


    In this webinar, you will:
    • IDENTIFY six key roadblocks that prevent creative momentum
    • LEARN how to define a personal “North Star” to guide and focus all your marketing decisions
    • UNCOVER simple, human strategies for building confidence and finding your audience
    • SHIFT away from “content creation” to “creating connections”
    • EXPLORE sustainable, low-tech ways to stay consistent without burning out
    • RECEIVE a list of practical tools, prompts, and resources to keep making progress long after the webinar ends
    This webinar is ideal for Writers who…
    • want to grow their audience without compromising their voice or values
    • are overwhelmed by marketing advice and/or unsure where to start
    • are “doing all the things” and still feel like nothing’s working
    • came to writing later in life and feel behind when it comes to platform-building
    • are building toward publication but feel paralyzed by self-promotion

    Closed captioning is available. ✔
    All registrants receive the recording. ✔

    ABOUT YOUR PRESENTER

    Stephen Knezovich is the co-founder of Short Reads and Ascender Book Services. He is also the marketing strategist for Off Assignment, a collage artist, and the curator of two newsletters: Read This and Gluu. Previously, he spent 16 years as the director of marketing for the literary nonprofit and publisher Creative Nonfiction. And before that he was a fledgling graphic designer, an occasional DJ, an inept book reviewer, an undisciplined fiction writer, the interim GM of a (now successful) restaurant, a film school dropout, the founder of a fake fraternity, a passionate (but decidedly not professional) skateboarder, and an aspiring comic book illustrator. He lives in Pittsburgh, Pennsylvania, with his wife, two kids, and their giant dog.

    Questions? Please email Info@writingcraft.com


    Registration Info
    Free Cost of the Event

    Event Organizer

    Location
  • 2-DAY SEMINAR | The Quest for Clarity: The Blueprint Method to Structure Your Nonfiction Book or Memoir

    2-DAY SEMINAR | The Quest for Clarity: The Blueprint Method to Structure Your Nonfiction Book or Memoir

    June 7, 2025 @ 2:00 pm June 14, 2025 @ 4:00 pm EDT

    Narrative Nonfiction and Memoir

    Live on Zoom | Saturdays, June 7 & 14 @ 2:00-4:00 pm  EDT

    Even before you write a proposal, distilling a book’s core is an essential first step in understanding what you’re writing about, how you’re telling the story, and who that story is for. These foundational structural elements help capture the attention of agents and publishers.

    In this two-session course, you will complete a mini-blueprint to help you clarify and strengthen several key aspects of your book’s structure. You’ll learn how to articulate why your book is needed and why you’re the right person to write it, define its central point, and craft a compelling killer sentence or early logline.

    You’ll also develop book jacket copy, brainstorm multiple draft titles and subtitles, and determine your book’s dominant style—whether it’s an exposé, a reinterpretation of history, a memoir focused on family, trauma, or something else. In addition, you’ll identify the structural “container” for your book, such as a collective or chronological narrative, and create (or make a good start) on an outline for the book that conveys a sense of momentum from one chapter to the next. It’s a summary of the story’s logic.

    Participants will complete most or all of the mini-blueprint before our second class, and we’ll review selected examples of participant work to highlight what’s working well and why, along with common pitfalls to avoid. You will gain a much deeper understanding of your book—bringing you one step closer to writing a strong commercial nonfiction book proposal.

    Read more about Amy’s take on this topic here.


    In this insightful four-hour live seminar, you’ll learn to:
    • DISCOVER the elements of a blueprint that will help organize your research and ideas and nail the thesis of your book.
    • ACTIVATE the blueprint’s tools to uncover your ‘why,’ the point of your book, and your ideal reader.
    • DRAFT an outcome-based outline that begins to reveal your chapter flow.
    • EXPLORE the power of drafting titles, jacket copy, and other succinct elements that reveal your book’s purpose and focus.
    • UNLOCK your book’s sense of urgency, timeliness, and undeniability.

    Can’t make the first session? No worries. We’ll send you the replay by Wednesday!

    This seminar is ideal for writers who have a rough idea for a nonfiction book and no idea how to develop it, as well as writers who have already produced many words but don’t know how to continue and have no discernible structure or outline.
    For writers planning a memoir, this seminar will help you find the focal points for your story and define its emotional center.

    Closed captioning is available. ✔
    All registrants receive the recording. ✔

    ABOUT YOUR instructor

    Amy L. Bernstein is a professional nonfiction book coach helping subject-matter experts and memoirists to develop sellable manuscripts. Amy’s reputation as a results-oriented coach is growing, as senior literary agents and publishers send authors needing direction and polish her way. She is a former award-winning journalist, executive speechwriter, and communications director in the George W. Bush and Obama Administrations. Amy is also a published author, poet, and essayist. Her new nonfiction book, Wrangling the Doubt Monster: Fighting Fears, Finding Inspiration, was short-listed for the Eric Hoffer Grand Prize and won first place as best book of self-help and inspiration from BookFest 2025.

    Testimonials from past students:

    “I love your enthusiasm, your clarity, your compassion, and your humor! Great presentation. And it didn’t feel rushed at all. I look forward to the recording.”

    “It’s like you got inside my head and told me everything that I’ve been wondering about for the past 6 months. Thank you Amy!”

    “Thank you for the Master Class on how to write a book proposal for a nonfiction book. The class was absolutely first-rate! Your approach really helped take the edge off the process for a first- time book writer.” 

    “Amy Bernstein is a wizard. I entered her workshop with a proverbial problem – something was missing from my writing. Within 30 minutes of her instruction, the words came. Don’t walk to her workshop, run!”

    THE FINE PRINT

    We understand that life can get in the way of your plans. We want you to be able to get the most out of your course, and our refund policy is designed to balance your need for flexibility with our deadlines and obligations to our teachers.

    Before the class, you may request a full refund.

    Please keep in mind that no refunds or credits will be issued after class begins.

    Questions? Please email Info@writingcraft.com


    Registration Info
    $99 Cost of the Event

    Event Organizer

    Location
  • WEBINAR | Structure Your Story: How to Keep Readers Hooked From Start to Finish

    WEBINAR | Structure Your Story: How to Keep Readers Hooked From Start to Finish

    May 14, 2025 @ 3:00 pm 4:30 pm EDT

    Fiction, Nonfiction, Memoir, Novel, & Short Story

    Storytelling skill is the most challenging aspect of craft: the way the plot unfolds and how events create new energy and excitement for readers to keep going. For many of us, these skills do not come naturally.  We have to train and practice.

    Structuring a successful project requires knowing where to start, what to include, and how to deliver a powerful, memorable, and compelling story with a meaningful resolution. In this webinar, we’ll explore the basic principles of story design and present proven templates to help you re-think your approach to story design, restart your project, and save revision time.

    This webinar is for novelists, short story writers, memoirists and nonfiction writers who are working on individual pieces or a book-length project.


    In this webinar, you will:
    • EXPLORE ready-made, easily customized templates that jump-start your story 
    • TROUBLESHOOT pitfalls that hold great stories back
    • LEARN the six key scenes that make a story rivet your reader
    This webinar is ideal for Writers:
    • Stuck in a novel or memoir (especially if you’ve reached the murky middle!)
    • Struggling with a large amount of material
    • Who feel they have not yet mastered essential plot skills
    • Who worry their work isn’t capturing attention

    Closed captioning is available. ✔
    All registrants receive the recording. ✔

    ABOUT YOUR PRESENTER

    One of CRAFT TALKS’ most popular presenters, for her insightful and inspiring webinars, HEATHER SELLERS is the author of 11 books, including four books on craft, a memoir, a children’s book, a collection of short stories, and four volumes of poetry.  She teaches in the MFA program at the University of South Florida, and her work has appeared in The New York Times, Reader’s Digest, The Sun, and The Best American Essays.

    Questions? Please email Info@writingcraft.com

    FULL REFUNDS ARE AVAILABLE before the replay is sent out. For a refund, EMAIL us at info@WritingCraft.com. Canceling your Zoom invite will not initiate this process.


    Registration Info
    $25 Cost of Event

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  • WEBINAR | The Meaning in the Moment: Using Place, Time, and Detail to Power Your Scenes

    WEBINAR | The Meaning in the Moment: Using Place, Time, and Detail to Power Your Scenes

    May 7, 2025 @ 1:00 pm 2:30 pm EDT

    Fiction & Nonfiction

    Our lives—and our characters’ lives—unfold in distinct moments – specific times, particular places, intimate details – rather than through explanatory passages and abstract interpretation. In this webinar, we will practice bringing more immediacy and urgency to our prose by replicating how life feels in the moment, and crafting scenes that capture the texture of actual living.

    Whether working with our own remembered lives in memoir, or our characters’ constructed lives in fiction, rather than “naming” a character’s emotional reactions, let the reader experience the discrete moments that bring the significant feeling forward. We will look at examples from both memoir and fiction and discuss how to use the techniques in your work. Allison and Dinty will also “improvise” scenes, writing in the moment to illustrate how details accumulate to create a whole.

    You’ll leave with a better understanding of your craft, clear ideas to enhance your scenes, and prompts and nudges to get you started on new work or revision.


    In this webinar, you will:
    • EXPLORE how scenes can resonate more powerfully by replicating “real” life events
    • DISCOVER ways to increase the immediacy and urgency of your story
    • LEARN HOW deliberate craft choices create a powerful emotional connection
    • WATCH Allison and Dinty improvise scene writing and editing live on Zoom
    This webinar is ideal for:
    • Writers sick to death of hearing “show don’t tell” and unsure how to act on that feedback
    • Writers who have been told they “Explain too much.”
    • Writers who’d like their work to immediately capture attention and engage agents, editors and readers.
    • Writers with a piece that’s been widely submitted and rejected
    • Memoirists needing new ways to recreate intensity of feeling on the page
    • Novelists struggling with their genre, who need to embrace tropes while keeping them fresh.

    Closed captioning is available. ✔
    All registrants receive the recording. ✔

    ABOUT YOUR PRESENTER

    DINTY W. MOOR is author of the memoirs Between Panic & Desire and To Hell With It, and the writing guides Crafting the Personal Essay and The Mindful Writer, among other books. He has published essays and stories in Harper’s, The New York Times Magazine, Georgia Review, Kenyon Review, Southern Review, Short Reads, and elsewhere. He is founding editor of Brevity, the journal of flash nonfiction.


    ALLISON K WILLIAMS is the author of Seven Drafts: Self-Edit Like a Pro From Blank Page to Book. She’s helped writers sell to Big Five and literary publishers, hit the NYT Bestseller list, and sign multi-book deals. She’s guided essayists and humorists to publication in media including the New Yorker, Time, the Guardian, the New York Times, McSweeney’s, Refinery29, Hippocampus, the Belladonna and TED Talks. As Social Media Editor for Brevity, she inspires thousands of writers with weekly blogs on craft and the writing life. Allison works with literary and commercial fiction and nonfiction, as well as essays, short fiction, and and social platform. She holds an MFA in Creative Writing from Western Michigan University and spent 20 years as a circus aerialist and acrobat before writing and editing full-time.

    Questions? Please email Info@writingcraft.com

  • SEMINAR | Exactly What Publishers Want From Authors: The Key Steps to Landing a Book Deal

    SEMINAR | Exactly What Publishers Want From Authors: The Key Steps to Landing a Book Deal

    May 3, 2025 @ 2:00 pm 5:00 pm EDT

    All Genres

    What do publishers want? How do they decide which book to make an offer on? What are the many steps between you and a book deal? For aspiring authors eager to see your book on the shelves, but puzzled by the mysterious process of getting published, this seminar will uncover the intricate decision-making process that book publishers use to select manuscripts.

    By the end of this seminar, you will have a thorough understanding of the inner workings of the publishing industry and be equipped with the knowledge and tools to dramatically increase your chances of a deal. Whether you’re a first-time author or looking to enhance your publishing strategy, this class will be your gateway to unlocking the doors of the literary world.

    All registrations will receive a publication/query readiness checklist.


    In this insightful three-hour live seminar, you’ll learn to:
    • UNDERSTAND the key factors publishers consider when evaluating submissions, including market trends, target audiences, and profitability.
    • EVALUATE manuscripts using industry criteria such as story originality, writing quality, and thematic relevance.
    • NAVIGATE the decision-making process by understanding who reviews your manuscript and their role in securing a book deal.
    • DECODE the financial side of publishing, from advances and royalties to the approval criteria for publication.
    • STAY AHEAD of industry trends and insights that shape publishing decisions.
    • ANALYZE real-life case studies of successful books and what made them stand out.
    This seminar is ideal for writers:
    • Seeking literary representation
    • Who are self-published and looking to transition to traditional publishing
    • With finished nonfiction manuscripts who want to pitch directly to publishers without an agent
    • Wanting to gain a deeper understanding of the publishing industry

    Closed captioning is available. ✔
    All registrants receive the recording. ✔

    ABOUT YOUR PRESENTER

    With over 30 years of publishing expertiseAmy Collins has sat on all sides of the desk in the publishing world. As an agent with Talcott Notch Literary Services, Amy champions a diverse range of authors—her clients have secured deals with top publishers across genres like fantasy, romance, horror, and thrillers. Her non-fiction clients focus on cookbooks, pop-culture, lifestyle and humor. 

    A former book buyer, publisher, and sales director, Amy blends her sharp market insights with an unwavering commitment to her clients’ success. Beyond representing authors, Amy is a USA TODAY bestselling writer herself, with several non-fiction titles to her name, including It’s the Little Things (Simon & Schuster/Adams Media). She’s a trusted voice in the industry, regularly featured in Writer’s Digest Magazine and a speaker at major conferences worldwide.

    Testimonials from past students:

    “I found Amy to be savvy about publishing, down-to-earth, and funny as hell.” – Nancy McMillan

    “I just want to say how much I have enjoyed this class. Your professional generosity is so refreshing and valuable. I think every single person in our class felt seen and personally guided. I know I certainly have.” – Pam O’Hara

    “This class was a gift not only to my career but to my spirit. As a writer who finds pitching and promoting myself anxiety-provoking, I appreciated Amy’s breaking down the intimidating into a plan of small, easily actionable steps. She is a generous teacher who inspires as well as she informs.” – Karen Novak

    “This session made me realize I didn’t hate pitching. I just didn’t truly understand its power and how to personalize it to my needs toward those I want to reach. Now I can’t wait to get started.” – Louis H. Mitchell

    THE FINE PRINT

    We understand that life can get in the way of your plans. We want you to be able to get the most out of your course, and our refund policy is designed to balance your need for flexibility with our deadlines and obligations to our teachers.

    Before the class, you may request a full refund.

    Please keep in mind that no refunds or credits will be issued after class begins.

    Questions? Please email Info@craft-talks.com


    Registration Info
    $75 Cost of the Event

    Event Organizer

    Location