Your author platform rests on your public identity. Create and define your online self to capture readers’ attention and showcase your story.

After creating your art privately, over time, marketing can feel disingenuous, even tacky. But to attract attention from readers, agents, and publishers, you need a clearly defined public persona that truly reflects who you are and what you offer. Storytelling is the key to getting noticed in a click-away world without compromising your message. 

This 2.5-hour generative seminar will help you align your website, social media, and content with who you are while also ensuring your work is discoverable online. This isn’t a tech-heavy session—it’s about using your words to define your digital identity in a way that resonates with your audience and gets found by search engines. If you hate your current website or are procrastinating launching one altogether, or if you rely on social media platforms for your audience engagement but worry they could change or disappear overnight, this seminar is for you!

You’ll learn how to research and reflect on your current online identity, avoid common SEO and AI pitfalls, and generate key search words through storytelling. Through writing prompts and case studies, we’ll focus on crafting drafts for your Home and About pages, giving you the tools to build a digital presence that feels true to you. Whether you’re just starting your author website or renovating the one you have, you’ll leave this workshop with actionable steps to take your online presence to the next level and connect more effectively with your intended audience.

In this insightful livE seminar, you’ll learn to:

• ALIGN your online presence with your true creative identity.
• LEARN to analyze and apply insights from different website styles. 
• DEVELOP clear and engaging content for key website pages, while maintaining a personal voice and clarity.
• CREATE effective, engaging calls-to-action and website copy that draws visitors in and makes it easy for them to connect. 
• EXPLORE practical steps to refine an online identity that supports your professional and personal goals. 
• ENGAGE in Q&A to discuss specific challenges in shaping your website and digital presence.
  
  All registered attendees will receive the Golden Notes summary with actionable steps and the slides from the presentation, including prompts for further reflection and implementation.

This seminar is ideal for writers, freelancers, and creatives who 

• Are frustrated with their current website or procrastinating on launching one
• Have changed careers or writing styles and need to update their digital presence
• Are online-phobic and unsure how to navigate creating an authentic, engaging digital identity
• Feel their social media presence isn’t enough and want to take full control of their online persona
• Want to boost visibility without relying on complex SEO tactics or tech-heavy jargon
• Looking to align their website, social media, and content with who they truly are, while making sure it works for SEO and engagement

Closed captioning is available. ✔
All registrants receive the recording. ✔

ABOUT YOUR Instructor

Michelle Cutler is an award-winning screenwriter, storytelling coach, and brand strategist with an MFA in Film from NYU and an advanced diploma in creative nonfiction from Cambridge. She works with Academy Award–winning producers and has optioned multiple original and based-on-a-true-story screenplays to major studios and production companies.

Her reported and personal essays have appeared in HuffPost, Business Insider, Trail Runner Magazine, Under the Gum Tree, Brevity Blog, and elsewhere. As a freelance advertising writer and brand storyteller, Michelle has crafted narratives for more than 1,700 campaigns across the US, UK, and Europe, collaborating with top directors and agencies on projects ranging from Olympic campaigns to episodic television. She also coaches writers and artists on personal storytelling, branding, and audience engagement and is an associate editor for Brevity.

Questions? Please email Info@writingcraft.com

Testimonials from past students:

“Michelle Cutler knows her stuff! And she is very generous and patient in sharing her expertise. I need to go back and listen to the recording again to glean even more benefit from her workshop!” – Andi Penner (IWWG hosted workshop participant)

“Michelle’s webinar gave me immediate and concrete steps to improve my website in a clear and easily understood manner. She is very charming and seemed genuinely interested in my questions, answering all of them by the end of the session. Well worth the time and money spent.” – Diana Eden (IWWG hosted workshop participant)

“I am a gardener in Nevada City California. My mother signed me up for this workshop. It absolutely turned my head around about the approach that I’ve been taking. It was fun and smart and it made the “lights in my building” brighter! I highly recommend it.” – Kathy Irving (IWWG hosted workshop participant)

“Michelle’s clear presentation and focus were invaluable! Her “SEO of Me” workshop was exactly what I needed as I work to tell my story as an online presence.” – Lisa St. John (IWWG hosted workshop participant)

THE FINE PRINT

We understand that life can get in the way of your plans. We want you to be able to get the most out of your course, and our refund policy is designed to balance your need for flexibility with our deadlines and obligations to our teachers.

Before the class, you may request a full refund.

Please keep in mind that no refunds or credits will be issued after class begins.

Questions? Please email Info@writingcraft.com

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