You don’t need a personal brand. You need a personalized path. Even if you’re the most marketing-skeptical writer, this webinar can help you get unstuck, find your people, and build a platform in a way that feels like a natural extension of your work—and yourself.

All Genres

Marketing is often framed as a hustle: build your list, grow your audience, get on every platform, sell your work. But for many writers, this can feel overwhelming, confusing, and a little gross. Let’s be honest: writing is hard enough. What if finding and connecting with readers was the fun part? Or at the very least, what if your marketing efforts didn’t all feel like agony, obligation & ick?

In this webinar, we’ll walk through the six most common roadblocks writers face in building a platform—-and the spots where most writers get stuck, spin their wheels, or want to give up. 

Over our time together, you’ll learn simple, sustainable strategies to build momentum, and start showing up with less anxiety and more intention. Whether you’re launching a newsletter, trying to grow your readership, or just want to be less allergic to the idea of “putting yourself out there,” this webinar will give you a map—and a little motivation—to move forward.

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In this webinar, you will:

• IDENTIFY six key roadblocks that prevent creative momentum
• LEARN how to define a personal “North Star” to guide and focus all your marketing decisions
• UNCOVER simple, human strategies for building confidence and finding your audience
• SHIFT away from “content creation” to “creating connections”
• EXPLORE sustainable, low-tech ways to stay consistent without burning out
• RECEIVE a list of practical tools, prompts, and resources to keep making progress long after the webinar ends

This webinar is ideal for Writers who…

• want to grow their audience without compromising their voice or values
• are overwhelmed by marketing advice and/or unsure where to start
• are “doing all the things” and still feel like nothing’s working
• came to writing later in life and feel behind when it comes to platform-building
• are building toward publication but feel paralyzed by self-promotion

Closed captioning is available. ✔
All registrants receive the recording. ✔

ABOUT YOUR PRESENTER

Stephen Knezovich is the co-founder of Short Reads and Ascender Book Services. He is also the marketing strategist for Off Assignment, a collage artist, and the curator of two newsletters: Read This and Gluu. Previously, he spent 16 years as the director of marketing for the literary nonprofit and publisher Creative Nonfiction. And before that he was a fledgling graphic designer, an occasional DJ, an inept book reviewer, an undisciplined fiction writer, the interim GM of a (now successful) restaurant, a film school dropout, the founder of a fake fraternity, a passionate (but decidedly not professional) skateboarder, and an aspiring comic book illustrator. He lives in Pittsburgh, Pennsylvania, with his wife, two kids, and their giant dog.

Questions? Please email Info@writingcraft.com

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