Author: Sharla Yates

  • The Writers Bridge | Seven Minutes in PR Heaven: Build YOUR Promo Strategy

    The Writers Bridge | Seven Minutes in PR Heaven: Build YOUR Promo Strategy

    May 27, 2025 @ 1:00 pm 2:00 pm EDT

    You have limited time, energy and $$$. What’s the best way to promote and publicize your work?

    Authors often struggle to break through the noise in today’s crowded market. Publicity can be one of the most powerful tools in a writer’s career, yet many struggle with how to pitch themselves and their work effectively.

    Five authors from our community will pitch their current projects including Big Five, small press, and self-published books, as well as Substack and writing courses, to top PR Professionals, and receive immediate live advice on what to do—advice we’ll all be able to use and consider for our own projects!

    Join Allison K Williams (SEVEN DRAFTS), Sharla Yates (CRAFT TALKS) and special guests Tonya Todd, Joylynn Ross and Jen Greybeal for this lively, funny hour of frank talk about author platform, audience engagement, and just plain getting people to read your book.

    Register at the link to get the Zoom link the day before the event and a reminder one hour before, and join us live to network and ask your questions! Or, subscribe on YouTube @TheWritersBridge to catch the replay.

    • An unprecedented opportunity to learn from two highly respected PR professionals, Joylynn Ross and Jen Graybeal.
    • With only seven minutes to share their projects and receive feedback, authors will learn the importance of a concise pitch and receive direct, actionable advice to help them take their PR strategies to the next level.
    • Learn the key areas authors should focus on when crafting a publicity campaign.
    • Get insight into avoidable challenges that often stand in the way of successful media outreach.

    Whether you’re in the beginning stages of your PR strategy or fine-tuning an existing campaign, get expert advice to elevate YOUR public relations efforts and boost your visibility.

    FREE, all welcome! Sign up to receive the Zoom link the day before.


    SUBSCRIBE ON YOUTUBE TO GET THE REPLAY AND WATCH PAST SESSIONS here

    Closed captioning is available. ✔
    Subscribe on YouTube to get the recording. ✔

    ABOUT YOUR PRESENTERS

    Tonya Todd is an experienced moderator with a passion for empowering authors. Until October 2024, she could boast being the most publicized author without a book. Now,
    she shares her publications at workshops and conferences across the country, while mentoring other writers, teaching literary citizenship, and promoting support of the arts.

    Jen Graybeal (she/her) is dedicated to empowering authors through encouraging feedback, collaborative problem solving and gently-applied tough love. In ten years of
    coaching, workshops, and editing projects, she has helped over a thousand authors create stories they are proud of and businesses that align with their individual vision of success.
    Jen is a Certified Creativity Coach with a degree in English, an ever-expanding TBR pile, and a furball assistant that is usually on her lap. Visit her website for client testimonials at  www.jengraybeal.com or follow her on Instagram, Threads, Blue Sky, and TikTok:@JenTheEditor.

    Joylynn Ross is an award-winning author, editor, literary consultant, publishing coach, literary educator, and expert publicist with years of experience working with authors to
    boost their visibility and grow their brands. She has more than 40 publications in print and has sold over three-quarters of a million books. Her published works include the
    “New Day Divas” series, If I Ruled the World, An All Night Man and The Root of all Evil. Her children’s book, The Secret Olivia Told Me, received an American Library Association Coretta Scott King Honor.

    Allison K Williams has edited and coached authors to publishing deals with Penguin Random House, Knopf, Mantle, St. Martin’s Press, and numerous small presses. An expert in author marketing and community building, her platform includes the Brevity Blog (80k+ followers), Instagram (10k+), a mailing list (12k+), and Facebook (5k+), with publications in the New York Times and appearances on NPR and CBC. Her book, Seven Drafts: Self-Edit Like a Pro from Blank Page to Book, sold on proposal. She leads the Rebirth Your Book writing retreats and co-hosts The Writers Bridge.

    Sharla Yates is the author of the poetry chapbook What I Would Say if We Were to Drown Tonight, published by Stranded Oak Press (2017). She hosts a webinar series, CRAFT TALKS for writers on writing, and co-hosts The Writers Bridge with Allison K Williams. Her nonfiction essay, “Address” was a finalist for the 2015 Columbia Journal writing contest and the 2016 Penelope Niven Creative Nonfiction Award. She is the former Director of Education at the Creative Nonfiction Foundation and teaches creative writing at the University of Pittsburgh.

    Questions? Please email Allison@Idowords.net

  • WEBINAR | The Fine Art of Containment: Finding New Ways to Hold Your Story

    WEBINAR | The Fine Art of Containment: Finding New Ways to Hold Your Story

    April 23, 2025 @ 3:00 pm 4:30 pm EDT

    Nonfiction

    You’ve mined your memories, written your scenes, and come to some insights—yet your personal essay or memoir still doesn’t seem to fully engage your reader. Radically revising your structure might be the answer.

    We’ll be thinking of structure in the sense of “containers,” the way you might choose the perfect vase for a bouquet. Containers in this context could be thought of as through-lines that both hold and propel the narratives. These container scenes create both boundaries and forward movement for material that might otherwise have a hard time finding its focus.

    In this webinar, we will explore the various “container scenes” writers have used to structure their essays, and how you can identify container scenes that might already exist in your own work.


    In this webinar, you will:
    • EXPLORE how to structure a personal essay to fully engage a reader
    • PLAY with Beginnings and Endings
    • DISCOVER how to identify a container scene in the works you read
    • IDENTIFY and employ container scenes in your personal narratives
    • BE EQUIPPED with suggestions for future reading and practice
    This webinar is ideal for writers:
    • Eager for fresh insights into revision practices
    • Interested in how published authors structure their personal essays
    • Looking for inspiration to draft new work and revise existing pieces

    Closed captioning is available. ✔
    All registrants receive the recording. ✔

    ABOUT YOUR PRESENTER

    BRENDA MILLER’s most recent book is A Braided Heart: Essays on Writing on Form. She is the author of five more essay collections, including An Earlier Life, which received the Washington State Book Award for Memoir, and she is the recipient of seven Pushcart Prizes. Her book of collaborative essays with Julie Marie Wade, Telephone: Essays in Two Voices, received the Cleveland Poetry Center Award for Creative Nonfiction and was published by Cleveland State University Press in 2021. She co-authored, with Suzanne Paola, the textbook Tell it Slant: Creating, Refining, and Publishing Creative Nonfiction, now in its third edition from McGraw-Hill Higher Education. She is a Professor Emerita of Creative Writing at Western Washington University.

    Questions? Please email Info@craft-talks.com


    Registration Info
    $25 Cost of Event

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    Location
  • WEBINAR | Smarter Than You Think: Trusting Readers with Subtlety, Nuance, and the Pleasures of Uncertainty

    WEBINAR | Smarter Than You Think: Trusting Readers with Subtlety, Nuance, and the Pleasures of Uncertainty

    April 30, 2025 @ 1:00 pm 2:30 pm EDT

    Fiction & Nonfiction

    Readers are curious people with active, agile minds. Too often, though—out of insecurity about how well our story is coming across—we provide too much information, robbing our readers of one of the key pleasures of reading: putting two and two together for themselves.

    This webinar will use examples from successful memoirs and literary essays to examine how we can write as if telling our story to the smartest friend we have. Where is the line between leaving a reader in the dark and allowing for some delicious suspense? When are nuance and suggestion more effective than perfect clarity? When is contradictory character information a strength rather than a blunder?

    We’ll examine how we can enter the reader’s thought processes to discern the difference between confusing our readers and leaving them intrigued. And we’ll examine our own insecurity patterns, rooting out our tendencies to tell, then show, then tell again.


    In this webinar, you will:
    • EXPLORE the line between confusing our readers and leaving them happily intrigued
    • LEARN to write as if telling our story to “the smartest friend we have.”
    • EXAMINE our own insecurity patterns, rooting out our tendencies to tell, then show, then tell again.
    This webinar is ideal for writers at any level who:
    • Would like their work to immediately capture attention, to engage agents, editors and—of course—readers
    • Struggle with “how much to tell,” “how much to show,” and how much to “hold back”
    • Want to revise work that’s been widely submitted and rejected
    • Are insecure about their storytelling skills (that’s all of us)!

    Closed captioning is available. ✔
    All registrants receive the recording. ✔

    ABOUT YOUR PRESENTER

    DINTY W. MOOR is author of the memoirs Between Panic & Desire and To Hell With It, and the writing guides Crafting the Personal Essay and The Mindful Writer, among other books. He has published essays and stories in Harper’s, The New York Times Magazine, Georgia Review, Kenyon Review, Southern Review, Short Reads, and elsewhere. He is founding editor of Brevity, the journal of flash nonfiction.

    Questions? Please email Info@craft-talks.com


    Registration Info
    $25 Cost of Event

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    Location
  • WEBINAR | The Dreaded Comp Titles: A Necessary Evil That Can Launch Your Career

    WEBINAR | The Dreaded Comp Titles: A Necessary Evil That Can Launch Your Career

    April 9, 2025 @ 3:00 pm 4:15 pm EDT

    Comp titles are one of the most powerful tools for helping agents and publishers quickly understand where your book fits in the market. These comparable books—similar to yours in key ways—can make or break your pitch. In a logline or query, comp titles serve as “shorthand” for your book’s tone, theme and story, making it easier for editors and agents to determine if a manuscript is a good fit. In a proposal, strong comp titles also prove that books like yours are selling now.

    Yet, finding and using comp titles is one of the most challenging parts of querying.

    This webinar will demystify the process of identifying and effectively using comp titles. Learn why the industry relies on comps, where to find the best ones, and how to use them to strengthen your pitch. Discover tools, databases, and research methods to uncover comps with strong sales numbers—all with step-by-step guidance and one-on-one assistance. Learn a structured, 7-step process to streamline the search, giving you everything needed to research and find your titles.

    As an added resource, a 30-minute video will be provided, detailing how to use your newly found comps to improve your chances of securing the right agent or publishing house.


    In this webinar, you will:
    • ✅ Discover effective strategies for finding strong comp titles
    • ✅ Learn how to use comp titles to strengthen queries and pitches
    • ✅ Understand how comps demonstrate market viability and attract agents
    • ✅ Overcome the frustration of searching for and selecting the right comps
    • ✅ Avoid common mistakes that can weaken a book’s positioning
    • ✅ Gain tools to maximize success in securing an agent or publisher
    This webinar is ideal for ….
    • Aspiring and Querying Authors – Writers preparing to pitch their book to agents and publishers who need strong comp titles to strengthen their query.
    • Self-Publishing Authors – Writers looking to position their book in the market and attract the right audience using comp titles.
    • Literary Agents & Editors – Publishing professionals who want to refine their ability to identify and evaluate comp titles for submissions.
    • Book Coaches & Writing Instructors – Professionals who guide writers through the querying and publishing process and need effective strategies for teaching comp title research.

    Closed captioning is available. ✔
    All registrants receive the recording. ✔

    ABOUT YOUR PRESENTER

    AMY COLLINS, Agent with Talcott Notch Literary Services, has over 30 years of experience matching books with readers. As a former book buyer, publisher, and sales director, Amy focuses on the marketplace and sales potential for authors. As an agent, she represents many authors who have signed deals with major publishers and is currently negotiating book to film as well. Amy is the author of several non-fiction books and is currently traveling the country with her two dogs meeting with editors and authors. She can be found on Instagram, Threads, and BluSky at @askamycollins.

    Questions? Please email Info@craft-talks.com


    Registration Info
    $25 Cost of Event

    Event Organizer

    Location
  • WEBINAR | Writing the Taboo in Memoir: Bring Your Most Vulnerable Stories to Life

    WEBINAR | Writing the Taboo in Memoir: Bring Your Most Vulnerable Stories to Life

    April 2, 2025 @ 3:00 pm 4:15 pm EDT

    Topics like mental illness, sex, and violence are often branded “taboo” and can be some of the most difficult material to write about. But at their best, these narratives speak to our darkest truths and teach us what it means to be vulnerable. Even the most stigmatized topics can be made approachable if you know how to pull the reader in and give your story universal resonance. No matter how difficult the subject matter, memoirists can keep readers engaged by using craft techniques like worldbuilding, identifying universal truths, and exercising narrative control.

    This webinar will explore the challenges and opportunities of writing honestly about taboo topics. We’ll discuss why it’s so important to give voice to unsayable truths, and how to use craft tools to create unforgettable memoirs and essays. We’ll also address self-care strategies, how to know when material is “too” explicit, and how and when to exercise narrative restraint.


    In this webinar, you will:
    • EXPLORE why certain topics are “taboo” in personal narratives–and why you should write about them anyway.
    • LEARN craft tools for making such stories feel resonant to readers, including worldbuilding, identifying universal truths, and exercising narrative control.
    • ADDRESS the practical challenges of writing about taboo topics, including self-care strategies, knowing when material is “too” explicit, and how to use narrative restraint.
    This webinar is ideal for ….

    A memoirist or personal essayist who is tackling topics often considered taboo or stigmatized in society. Examples of these kinds of topics include mental illness, sex, and violence.

    Closed captioning is available. ✔
    All registrants receive the recording. ✔

    ABOUT YOUR PRESENTER

    KATIE BANNON is a writer, editor, and educator whose work has appeared in The Rumpus, ELLE Magazine, Narratively, and more. Her memoir manuscript, which charts her journey as a compulsive hair puller, was a finalist for the Permafrost Nonfiction Book Prize. A graduate of GrubStreet’s Memoir Incubator, she holds an MFA in creative nonfiction from Emerson College. She is a developmental editor who loves working with memoirists and essayists on how to write and revise their most vulnerable, taboo stories. She teaches at GrubStreet and lives in Central Massachusetts with her partner and two cats.

    Questions? Please email Info@craft-talks.com


    Registration Info
    $25 Cost of Event

    Event Organizer


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