Savvy book marketers know that successful promotion starts long before publication.

All Genres

Set yourself up for lasting success with key decisions to make and actions every self-publishing author should take before publication—steps that significantly impact how well your book will market once it’s out in the world. While these elements aren’t always labeled as “marketing,” neglecting them can limit your book’s reach and longevity.

What can you do when you’re not active on social media (and should you be)? When marketing, where should you spend and where should you save? How can you connect with other authors as colleagues, early readers and potential blurbs? Through David’s expert experience and case studies showing how people with limited free time put these principles to work to achieve their goals, you’ll understand how to weave marketing strategy into the publishing process itself, so your book launches stronger and stays marketable for the long haul.

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In this webinar, you will:

• LEARN the “forever decisions”: the 9 things you cannot change without republishing your book.
• UNDERSTAND the 5 types of comp titles research and how each contributes to a successful launch.
• DISCOVER why creating a distribution plan is the first and most important step in self-publishing.
• GET THE NITTY-GRITTY on how to coordinate print book pre-ordering using IngramSpark and Amazon KDP to meet deadlines, make/save money, and avoid publishing the wrong version of your book.
• LEARN the A-B-C list method for reaching testimonial writers, influencers, and readers/buyers.
• FORMULATE a review strategy: a framework for seeking and using editorial and customer reviews during book preparation.
• KNOW HOW TO LEVERAGE the strengths of self-publishing when it comes to distribution, pricing, media outreach, and contacting influencers.

This webinar is ideal for Writers who…

• Wonder if self-publishing is right for them
• Need to know more about self-directed marketing, even if they’re publishing traditionally
• Want to build connections with readers long before their book is released
• Understand better with detailed case studies of how other authors “did it”
• Don’t have vast sums of money for marketing, or vast amounts of time to spend online

Closed captioning is available. ✔
All registrants receive the recording. ✔

ABOUT YOUR PRESENTER

David Wogahn is the author of six self-published books, including the Countdown to Book Launch® series of publishing guides and the Before the Launch workbook. In 2012, he became the author of the first LinkedIn Learning course on the topic of self-publishing (Lynda.com at the time).

David is a frequent speaker and trainer and has given presentations for the Independent Book Publishers Association, IBPA Publishing University, the Alliance of Independent Authors (ALLi), the Independent Writers of Southern California, the Santa Barbara Writers Conference, and Jane Friedman, among other publishing professional organizations.

Before founding the author services firm AuthorImprints.com in 2011, David worked for the 1984 Los Angeles Olympic Organizing Committee and the Los Angeles Times, and was co-founder and COO of the first online publisher of sports-team branded websites known today as the CBS College Sports Network.

Questions? Please email Info@writingcraft.com

FULL REFUNDS ARE AVAILABLE before the replay is sent out. For a refund, EMAIL us at info@WritingCraft.com. Canceling your Zoom invite will not initiate this process.

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