April 28 @ 1:00 pm – 2:00 pm EDT
Authors are marketing in new and surprisingly successful ways.
What’s the best way to sell YOUR book?
More than ever, authors are doing the lion’s share of marketing–even when traditionally published. But gone are the days of religiously posting to socials and desperately hunting for Goodreads reviews. Our guests have mixed new practices and unique publicity hooks to get their books in front of the readers who need them.
Andromeda Romano-Lax, Jo Piazza and Stephanie Weaver will tell us how their marketing plans have changed in 2026, the ways they’re bringing their words to the world, and the surprising tactics they never thought would work! Find out the best new book marketing tricks of the trade, and what you already know that’s still working.
Join us TUESDAY April 28th at 1PM EASTERN – live and FREE on Zoom, all welcome!
Our special guests:
Andromeda Romano-Lax’s first novel, The Spanish Bow, was translated into eleven languages and her next novels– The Detour, Behave, Plum Rains and Annie and the Wolves have been Indie Next and Amazon Books of the month; one has been optioned for TV/film. With 2024’s The Deepest Lake (a Barnes & Noble Monthly Pick) and her 2026 novel, What Boys Learn, Andromeda has swerved into the world of suspense fiction, although she continues to write historical fiction, too. Her next novel, coming in 2027, is a speculative retelling of Sylvia Plath’s life.
Jo Piazza is the national and international bestselling author of The Sicilian Inheritance, Everyone is Lying to You, We Are Not Like Them, You Were Always Mine, Charlotte Walsh Likes to Win, The Knockoff and How to Be Married. Her work has been published in ten languages in twelve countries and four of her books have been optioned for film and television. Jo’s podcasts have garnered more than twenty-five million downloads and regularly top podcast charts. An editor, columnist and travel writer, her work has also appeared in the Wall Street Journal, the New York Times, New York magazine, Marie Claire, Glamour and many other publications. Her next book, The Parisian Heist, comes out in July, 2025.
Stephanie Weaver is a TEDx speaker coach and chronic illness advocate who distills complex human experiences into accessible, compelling narratives. Her fifth book, Bitter, Sweet: How to Heal Yourself When Your Family Is Broken is a heartfelt exploration of healing from childhood sexual abuse. Weaver’s personal journey as an abuse survivor who reconciled with her parents after years of estrangement informs her work, inspiring others to rewrite their own narratives and transform pain into purpose.
Join your hosts Allison K Williams (SEVEN DRAFTS), Sharla Yates (CRAFT TALKS) and our special guests for this lively, funny hour of frank talk about publishing, platform, and always following your mission.
FREE, all welcome! Sign up to receive the Zoom link the day before.
Enjoy past recorded sessions here
Closed captioning is available. ✔
All registrants receive the recording. ✔
ABOUT YOUR PRESENTERS
Allison K Williams has edited and coached authors to publishing deals with Penguin Random House, Knopf, Mantle, St. Martin’s Press, and numerous small presses. An expert in author marketing and community building, her platform includes the Brevity Blog (80k+ followers), Instagram (10k+), a mailing list (12k+), and Facebook (5k+), with publications in the New York Times and appearances on NPR and CBC. Her book, Seven Drafts: Self-Edit Like a Pro from Blank Page to Book, sold on proposal. She leads the Rebirth Your Book writing retreats and co-hosts The Writers Bridge.
Sharla Yates is the author of the poetry chapbook What I Would Say if We Were to Drown Tonight, published by Stranded Oak Press (2017). She hosts a webinar series, CRAFT TALKS for writers on writing, and co-hosts The Writers Bridge with Allison K Williams. Her nonfiction essay, “Address” was a finalist for the 2015 Columbia Journal writing contest and the 2016 Penelope Niven Creative Nonfiction Award. She is the former Director of Education at the Creative Nonfiction Foundation and teaches creative writing at the University of Pittsburgh.
Questions? Please email Info@writingcraft.com
