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SUMMARY:SEMINAR | Send\, Build\, Grow: Strategies for a Sustainable Newsletter Practice
DESCRIPTION:Sharpen your voice and clarify your process to transform your newsletter into an intentional\, sustainable audience connection.\n\n\n\nLive on Zoom | Saturdays February 21 & 28\, 2-4 pm Eastern \n\n\n\nFor All Creatives \n\n\n\nWhether your author newsletter is thriving at 3000 or well-intentioned but rarely sent to primarily friends and family\, the path to building and sustaining a meaningful email-to-audience practice is rarely straightforward. There are ebbs and flows. Subscribes and unsubscribes. Bursts of momentum followed by long periods of self-doubt and posting-into-the-void vibes. \n\n\n\nThis two-session seminar is designed for writers who have already launched a newsletter—maybe months or even years ago—and now want to step back\, take a clear-eyed look at what they’ve built\, and make it stronger\, clearer\, and easier to maintain. We’ll examine your newsletter as it exists right now: what’s working\, what’s unclear or underpowered\, and where there are opportunities for improvement.  \n\n\n\nRather than starting over\, we’ll refine what’s already there—sharpening your voice\, clarifying your focus\, and improving how you talk about your newsletter so it’s easier for others to understand\, share\, and recommend. We’ll also look at how to build stronger\, more intentional relationships with your readers over time and identify sustainable\, low-lift ways to increase engagement\, visibility\, and momentum. \n\n\n\nThis seminar is not about launching a newsletter or chasing growth at all costs. It’s about turning an existing newsletter into a more intentional\, sustainable practice—one that fits realistically into your writing life and continues to earn its place over time. You’ll leave with concrete adjustments\, clearer decisions\, and a simple system that helps you show up consistently—without burnout\, pressure\, or performative “best practices.” \n\n\n\nNOTES: This seminar assumes you already have a newsletter—active or on hiatus. It is NOT a step-by-step guide to launching from scratch.  \n\n\n\nThe seminar will be appropriate for users of any newsletter platform\, including Substack—you do not need to be on a specific email service. We will look at common elements like metrics and audience data\, but we will not be deeply exploring the technical capabilities of any one service. \n\n\n\n\n\n\n\nIn this 2-Day seminar\, you’ll:\n\n\n\n\nANALYZE the general forms and philosophies of author newsletters: what works\, what stalls out\, and why \n\n\n\nEXAMINE your own newsletter’s purpose\, audience\, and value—what it’s actually offering readers\, not just what you hope it does\n\n\n\nREFINE your format\, voice\, and focus so your newsletter feels aligned with your strengths and interests\n\n\n\nRETHINK how you present your newsletter—on your site\, on social media\, and in conversation—so it’s easier for others to understand and share\n\n\n\nIDENTIFY low-effort\, sustainable ways to increase visibility and subscribers without adding stress\n\n\n\nSTRENGTHEN your reader relationship through clearer expectations\, better framing\, and more intentional communication\n\n\n\n\n\n\n\n\nYou will leave with…\n\n\n\n\nA clearer\, more intentional newsletter that reflects your voice and values\n\n\n\nA realistic system you can actually sustain\n\n\n\nConcrete decisions instead of generic advice\n\n\n\nRenewed confidence in why your newsletter matters—and who it’s for\n\n\n\nA sense that your newsletter can be a meaningful\, energizing part of your writing life\, not just another obligation\n\n\n\n\n\n\n\n\nThis course is for writers and creatives…\n\n\n\n\nWith an existing newsletter who want to improve clarity\, consistency\, and engagement\n\n\n\nWhose newsletters have gone quiet—and want a realistic way to restart and re-engage\n\n\n\nWho feel unsure how their newsletter fits into their broader creative or professional goals\n\n\n\nWho want growth\, but not at the expense of joy or sustainability\n\n\n\n\nClosed captioning is available. ✔Think you might miss part of the class? No worries\, replays will be available 3 business days after each session. ✔ \n\n\n\n\n\n\n\nABOUT YOUR Instructor\n\n\n\n\n\n\n\nStephen Knezovich is a marketing strategist who works with writers\, artists\, and arts nonprofits. He is the co-founder of the literary magazine Short Reads\, the marketing director and co-founder of Ascender Book Services\, the marketing strategist for Off Assignment\, a collage artist\, and the curator of two email newsletters: Read This and Gluu. He lives in Pittsburgh\, Pennsylvania\, with his wife and two kids. \n\n\n\nStephen’s philosophy is simple: marketing should be creative\, personal\, human—and sustainable. \n\n\n\nStudent Testimonials \n\n\n\n“Working with Stephen has been a game-changer. Stephen helped me more than double my newsletter subscribers\, gave me clear focus\, and completely transformed my website.” — Kristen Weber\, Inside an Editor’s Brain \n\n\n\n“Stephen put my mind at ease that building an audience does not have to be ‘hard.'” — Betsy B. (Attendee of From Here to There) \n\n\n\n“Wonderful presentation. I felt like I was talking to a friend.” — Susan B. (Attendee of From Here to There) \n\n\n\n“I deeply appreciate the more grounded\, down-to-earth approach that the presenter took. I also appreciated the very earnest and honest tone of this presentation.” — Justin A. (Attendee of From Here to There) \n\n\n\n \n\n\n\nTHE FINE PRINT \n\n\n\nWe understand that life can get in the way of your plans. We want you to be able to get the most out of your course\, and our refund policy is designed to balance your need for flexibility with our deadlines and obligations to our teachers. \n\n\n\nBefore the class\, you may request a full refund. \n\n\n\nPlease keep in mind that no refunds or credits will be issued after class begins. \n\n\n\nQuestions? Please email Info@writingcraft.com \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nRegistration Info\n\n\n\n\n\n\n\n\n\n\n\nEvent Organizer\n\n\n\n\n\n\n\n\n\nLocation
URL:https://writingcraft.com/event/send-build-grow/
LOCATION:Zoom
CATEGORIES:Seminars
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DTSTART;TZID=America/New_York:20260224T130000
DTEND;TZID=America/New_York:20260224T140000
DTSTAMP:20260507T105018
CREATED:20260223T212414Z
LAST-MODIFIED:20260223T213325Z
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SUMMARY:The Writers Bridge | Multiple Platforms\, One Vision: Building Your Audience around Your Mission with Sari Botton
DESCRIPTION:How can you build a multi-audience platform around one vision?\n\n\n\nDiscover how building your own audience springs from commitment to what YOU want to write. \n\n\n\nSari Botton publishes Oldster Magazine\, Memoir Land and Adventures in Journalism to an enormous audience of Substack and email subscribers\, social media admirers\, and live event attendees. Over a long career from journalist to magazine publisher\, she’s interviewed notable writers and\, through Oldster Magazine\, explores what it means to travel through time in a human body at every phase of life. \n\n\n\nShe’s created an ecosystem of complementary publications\, featuring her own writing\, guest essays\, interviews and more–and they all lead back to her vision of intergenerational communication and just plain good writing. \n\n\n\nWe’ll talk about how Sari’s work has evolved over her career while staying true to her vision\, how to make a living by creating what you care about\, and finding the audience that cares\, too. \n\n\n\nJoin us TUESDAY February 24th at 1PM EASTERN – live and FREE on Zoom\, all welcome! \n\n\n\n\n\n\n\nOur special guest \n\n\n\n\n\n\n\nSari Botton‘s memoir in essays\, And You May Find Yourself…Confessions of a Late-Blooming Gen-X Weirdo\, was chosen by Poets & Writers magazine for the 2022 edition of its annual “5 Over 50” feature. An essay from it received notable mention in The Best American Essays 2023\, edited by Vivian Gornick. For five years\, she was the Essays Editor at Longreads. She edited the bestselling anthologies __Goodbye to All That: Writers on Loving and Leaving NewYork __and Never Can Say Goodbye: Writers on Their Unshakable Love for New York. She publishes Oldster Magazine\, Memoir Land\, and Adventures in Journalism. She was the Writer in Residence in the creative writing department at SUNY New Paltz for Spring\, 2023. \n\n\n\nJoin your hosts Allison K Williams (SEVEN DRAFTS)\, Sharla Yates (CRAFT TALKS) and our special guest for this lively\, funny hour of frank talk about publishing\, platform\, and always following your mission. \n\n\n\nFREE\, all welcome! Sign up to receive the Zoom link the day before. \n\n\n\n\n\n\n\nEnjoy past recorded sessions here\n\n\n\nClosed captioning is available. ✔All registrants receive the recording. ✔ \n\n\n\n\n\n\n\nABOUT YOUR PRESENTERS\n\n\n\n\n\n\n\nAllison K Williams has edited and coached authors to publishing deals with Penguin Random House\, Knopf\, Mantle\, St. Martin’s Press\, and numerous small presses. An expert in author marketing and community building\, her platform includes the Brevity Blog (80k+ followers)\, Instagram (10k+)\, a mailing list (12k+)\, and Facebook (5k+)\, with publications in the New York Times and appearances on NPR and CBC. Her book\, Seven Drafts: Self-Edit Like a Pro from Blank Page to Book\, sold on proposal. She leads the Rebirth Your Book writing retreats and co-hosts The Writers Bridge. \n\n\n\n\n\n\n\n\n\n\n\nSharla Yates is the author of the poetry chapbook What I Would Say if We Were to Drown Tonight\, published by Stranded Oak Press (2017). She hosts a webinar series\, CRAFT TALKS for writers on writing\, and co-hosts The Writers Bridge with Allison K Williams. Her nonfiction essay\, “Address” was a finalist for the 2015 Columbia Journal writing contest and the 2016 Penelope Niven Creative Nonfiction Award. She is the former Director of Education at the Creative Nonfiction Foundation and teaches creative writing at the University of Pittsburgh. \n\n\n\n\n\n\n\nQuestions? Please email Info@writingcraft.com \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nRegistration Info\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nLocation
URL:https://writingcraft.com/event/one-vision/
LOCATION:Zoom
CATEGORIES:Writers Bridge
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DTSTART;TZID=America/New_York:20260225T150000
DTEND;TZID=America/New_York:20260225T163000
DTSTAMP:20260507T105018
CREATED:20260124T211158Z
LAST-MODIFIED:20260224T210707Z
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SUMMARY:WEBINAR | The Fallacy of One Voice: The Fractured Self in Memoir
DESCRIPTION:Writers are often searching for their “voice” on the page. But in good writing\, especially in memoir\, writers balance multiple voices to tell their stories. \n\n\n\nFor Creative Nonfiction and Memoir Writers \n\n\n\nAs a teacher of creative writing for the last 30 years\, I have found that the goal of most emerging writers is to “find their voice.” But why is this idea of “voice” phrased in the singular?  \n\n\n\nIn this webinar\, we will not only discuss the many voices within us but also talk about how the singular voice in contemporary American memoirs is a fallacy. That we live in a fractured place\, with a fractured history\, occupied by fractured citizens. But there is beauty in fractures. It is what memoir writers explore—the cracks and crevices of our lives.  \n\n\n\nDuring the webinar\, we will look at voice from many perspectives: 1) what voices get us to the page or prevent us from getting to the page; 2) how writers control voice in their writing—like Lidia Yuknavitch\, Kiese Laymon\, and Stephen Kuusisto; 3) analyze how multiple voices weave seamlessly through one another.  We explore our many fractured identities and how to put those identities on the page. \n\n\n\nCan’t make it live? No worries—a replay will be available to all registrants. \n\n\n\n\n\n\n\nIn this webinar\, you will:\n\n\n\n\nANALYZE how other writers use multiple voices in their life writing\n\n\n\nINTERROGATE the myth of the singular voice in American memoir\n\n\n\nCONSIDER the relationship between fractured identity\, history\, and narrative voice.\n\n\n\nCREATE language rules for our voices\n\n\n\nREFLECT on which voices enable or obstruct a writer’s ability to tell the truth\n\n\n\n\nThis webinar is ideal for intermediate and advanced writers who are…\n\n\n\n\nwriting a memoir or deeply interested in exploring life writing\n\n\n\ninterested in nontraditional memoirs\n\n\n\neager to deepen their understanding of voice in complex\, nontraditional writing\n\n\n\n\nClosed captioning is available. ✔All registrants receive the recording. ✔ \n\n\n\n\n\n\n\nABOUT YOUR PRESENTER\n\n\n\n\n\n\n\nIra Sukrungruang is the author of the forthcoming book\, Under and Up: Fatherhood and Fear in the Age of Distrust. He has published four nonfiction books:This Jade World\, Buddha’s Dog & Other Meditations\, Southside Buddhist\, and Talk Thai: The Adventures of Buddhist; the short story collection The Melting Season; and the poetry collection In Thailand It Is Night.  Ira is the recipient of the 2022 Chicago Writers Association Book of the Year in Nonfiction\, 2015 American Book Award\, New York Foundation for the Arts Fellowship in Nonfiction Literature\, an Arts and Letters Fellowship\, and the Anita Claire Scharf Award in Poetry. His work has appeared in many literary journals\, including The Rumpus\, American Poetry Review\, The Sun\, andCreative Nonfiction. He is one of the founding editors of Sweet: A Literary Confection (sweetlit.com)\, and is the Richard L. Thomas Professor of Creative Writing at Kenyon College. \n\n\n\nQuestions? Please email Info@writingcraft.com \n\n\n\nFULL REFUNDS ARE AVAILABLE before the replay is sent out. For a refund\, EMAIL us at info@WritingCraft.com. Canceling your Zoom invite will not initiate this process. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nRegistration Info\n\n\n\n\n\n\n\n\n\n\n\nEvent Organizer\n\n\n\n\n\n\n\n\n\n\n\nLocation
URL:https://writingcraft.com/event/the-fallacy-of-one/
LOCATION:Zoom
CATEGORIES:Webinars
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