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SUMMARY:SEMINAR | Nailed It: Conceptualizing your Nonfiction Book 
DESCRIPTION:Clarify your book’s purpose\, identify its core message\, and develop an outline or structure for your book that aligns with your purpose.\n\n\n\nLive on Zoom | Saturdays\, January 17th & 24th\, 2-5 pm Eastern \n\n\n\nFor Nonfiction\, Creative Nonfiction\, and Memoir writers \n\n\n\nFor over two decades\, Melissa Petro has helped hundreds of writers nail down the concept for their nonfiction books. A strong concept is the critical first step in writing a book\, yet so many writers either settle on a vague or underdeveloped idea—one that lacks a clear narrative thread or emotional/logical core—or skip this step altogether.  \n\n\n\nThis 2-day seminar focuses on you getting this step right. The intensive will combine lectures\, discussions\, readings\, and writing exercises. Together\, we’ll clarify your book’s purpose\, identify its core message\, and develop an outline or structure for your book that aligns with your purpose\, setting you up for the next stages of writing. \n\n\n\nParticipants will have the opportunity to submit a description of their project to the instructor for feedback. \n\n\n\nAdded bonus: senior agent Laura Mazer will join the second class\, giving participants a chance to workshop their concept live. \n\n\n\n\n\n\n\nIn this seminar\, you’ll:\n\n\n\n\nEXPLORE the pros and cons of various publishing paths\, including Big Five\, indie\, hybrid\, and self-publishing.  \n\n\n\nIDENTIFY your potential primary and secondary audiences and discuss other aspects of market\, including premise and promise\, style\, voice\, and thesis\n\n\n\nDISCOVER competitive titles and other ways to demonstrate how a new book fits within the existing market\, helping agents\, editors\, and publishers understand its potential audience and sales viability. \n\n\n\nCREATE a chapter outline\, ensuring your chapters are in an order with a strong narrative arc and/or concepts that flow from one to the other or tell some kind of story. \n\n\n\n\n\n\n\n\nThis course is ideal for \n\n\n\n\nnonfiction writers interested in writing a book\n\n\n\nwriters who are stalled at any stage in the writing process\n\n\n\nanyone curious about the book-writing process\n\n\n\n\nClosed captioning is available. ✔Think you might miss part of the class? No worries\, replays will be available 3 business days after each session. ✔ \n\n\n\n\n\n\n\nABOUT YOUR Instructor\n\n\n\n\n\n\n\nMelissa Petro is a freelance writer and the author of Shame on You: How to Be a Woman in the Age of Mortification\, published by Putnam Books\, a division of Penguin Random House. As a workshop facilitator\, she’s helped hundreds of people push through fear\, write\, share\, and even publish their most vulnerable stories in national publications such as The New York Times\, The Guardian\, The Nation\, Salon\, The Washington Post\, and elsewhere\, and has helped still more individuals re-envision their lives by making meaning of their past and transcending traumatic experiences. \n\n\n\nStudent Testimonials \n\n\n\n“Melissa Petro is an exceptional writing teacher. She masterfully balances support and challenge\, pushing her students to refine their work while offering insightful and encouraging feedback. Her unique blend of honesty\, kindness\, and fresh perspective makes her an invaluable guide for any aspiring writer.” – Jennifer S.  \n\n\n\n“I’m lucky to have found such a terrific mentor in Melissa. Her honest\, critical feedback has expanded my writing skills. She also shares her experience as a lifetime writer\, synthesizes how the industry operates\, and offers best practices for becoming a published author. I highly recommend any course Melissa offers.” – Shabana S.  \n\n\n\n“I always knew I wanted to be a writer but was too scared to commit to the work- working with Melissa not only held me accountable to finishing my memoir\, but made me a better writer. Every time we connected I knew I would be met with honest critique that pushed me past my comfort zone which is exactly what I needed.” – Shannon O.  \n\n\n\n“Melissa Petro gave me the expertise and encouragement needed to finally publish my writing. She has helped me to shape ideas\, pitches\, and drafts into essays for HuffPost\, Elle\, and Business Insider. Her mentorship has been incredibly valuable to me as a writer and a woman who is turning her most shameful secrets into compelling articles. She’s just the best there is.” – Katie N.  \n\n\n\n“Melissa Petro is an engaged\, knowledgeable and enthusiastic teacher. She provided practical guidance\, while also giving us thoughtful personal feedback to each student. Highly recommend her class!” \n\n\n\nTHE FINE PRINT \n\n\n\nWe understand that life can get in the way of your plans. We want you to be able to get the most out of your course\, and our refund policy is designed to balance your need for flexibility with our deadlines and obligations to our teachers. \n\n\n\nBefore the class\, you may request a full refund. \n\n\n\nPlease keep in mind that no refunds or credits will be issued after class begins. \n\n\n\nQuestions? Please email Info@writingcraft.com \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nRegistration Info\n\n\n\n\n\n\n\n\n\n\n\nEvent Organizer\n\n\n\n\n\n\n\n\n\nLocation
URL:https://writingcraft.com/event/seminar-nailed-it/
LOCATION:Zoom
CATEGORIES:Seminars
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DTSTART;TZID=America/New_York:20260121T150000
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SUMMARY:WEBINAR | Newsletter Better: The Art & Craft of Sharing Your Work with Others
DESCRIPTION:Most newsletter advice focuses on platform choice\, schedules\, and metrics. This webinar starts with a more important question: why you want a newsletter at all—and how to build one that actually fits you.\n\n\n\nFor All Writers & Creatives | Included in the Season Pass \n\n\n\nWe all want two things: 1) time and creative focus to write\, and 2) for the work we’ve poured ourselves into to land with the right reader and matter to them as much as it matters to us. One of the best ways to find and connect with those people is an email newsletter—but the process of making a newsletter can suck away our creative time. \n\n\n\nEmail newsletters are one of the most powerful\, versatile\, and human tools you have for finding readers and keeping them close. (We know this to be true because every build-your-author-platform article ever written since the dawn of the internet has said very clearly: YOU MUST HAVE AN EMAIL LIST.)  \n\n\n\nAnd yet\, you may not be sure how to begin\, what your newsletter should look like\, or why the emails you promised yourself (and your subscribers) you’d send every other week haven’t gone out in two years. It’s frustrating and confusing\, and most of the advice out there is an endless list of growth hacks and one-size-fits-all templates. None of which\, ironically\, actually fits you. \n\n\n\nThis 90-minute session invites you to see the newsletter not as a task to manage or a list to grow\, but as a durable creative practice that supports your writing life\, your career\, and your sense of connection over the long haul. We’ll explore why newsletters matter\, why they remain powerful even in a noisy digital landscape\, and how getting clear on your “why” makes every later decision—frequency\, format\, platform\, etc.—simpler and more sustainable. \n\n\n\nCan’t make it live? No worries—a replay will be available to all registrants. \n\n\n\n\n\n\n\nIn this webinar\, you will:\n\n\n\n\nCLARIFY what a newsletter is actually for—and what it is not\n\n\n\nLEARN the major newsletter “shapes”\n\n\n\nEXPLORE real-world examples of successful newsletters across genres and approaches\n\n\n\nDISCOVER why newsletters outperform social media in trust\, engagement\, and longevity—and why “owning your assets” is crucial\n\n\n\nLEARN how to build audience on a believable\, sustainable timeline\n\n\n\nRETHINK newsletters as creative acts—extensions of your voice\, obsessions\, and service to your ideal readers\n\n\n\n\n\n\n\n\nThis webinar is ideal for writers and Creatives who…\n\n\n\n\nfeel overwhelmed or frustrated by conflicting advice about author platforms\n\n\n\nwant a newsletter that feels personal\, sustainable\, and human—not performative\n\n\n\nhave started (and stopped) a newsletter that felt like a chore rather than a choice\n\n\n\nknow they “should” have a newsletter but don’t know what they’d actually write … or why anyone would want to read it\n\n\n\nwant clarity and direction more than tactics and trends\n\n\n\n\nClosed captioning is available. ✔All registrants receive the recording. ✔ \n\n\n\n\n\n\n\nABOUT YOUR PRESENTER\n\n\n\n\n\n\n\nStephen Knezovich is a marketing strategist who works with writers\, artists\, and arts nonprofits. He is the co-founder of the literary magazine Short Reads\, the marketing director and co-founder of Ascender Book Services\, the marketing strategist for Off Assignment\, a collage artist\, and the curator of two email newsletters: Read This and Gluu. He lives in Pittsburgh\, Pennsylvania\, with his wife and two kids. \n\n\n\nStephen’s philosophy is simple: marketing should be creative\, personal\, human—and sustainable. \n\n\n\nQuestions? Please email Info@writingcraft.com \n\n\n\nFULL REFUNDS ARE AVAILABLE before the replay is sent out. For a refund\, EMAIL us at info@WritingCraft.com. Canceling your Zoom invite will not initiate this process. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nRegistration Info\n\n\n\n\n\n\n\n\n\n\n\nEvent Organizer\n\n\n\n\n\n\n\n\n\n\n\nLocation
URL:https://writingcraft.com/event/newsletter-better/
LOCATION:Zoom
CATEGORIES:Webinars
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