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SUMMARY:WEBINAR | Personal Essays for Mainstream Media: the Form\, the Market & What Editors Want
DESCRIPTION:Pitching and writing short personal essays for commercial media means answering Why you? and Why now? right up front! \n\n\n\nfor Creative Nonfiction and Personal Essay \n\n\n\nLearn the nuts and bolts of the 750- to 1\,500-word personal experience essays commonly found in popular\, mainstream publications\, ranging from the Boston Globe Magazine “Connections\,” The New York Times “Modern Love\,” HuffPost Personal\, and special-topics publications like travel (Yankee\, Afar)\, food (Bon Appétit)\, parenting (Motherwell)\, and other niche interests\, lifestyles\, and hobbies.  \n\n\n\nLearn how to craft essays that are straightforward\, direct\, and to the point; that focus on a poignant personal transformation; that have a strong “I” voice narrator from the start; and that provide the reader with some universal takeaway or lesson. We’ll also make sure your essays answer the “why now? ” question by showing how to make your essays timely\, topical\, and responsive to newsworthy events\, anniversaries\, and seasons—which editors love.  \n\n\n\nThis webinar will NOT focus on experimental\, lyrical\, or literary essays. \n\n\n\nCan’t make it live? No worries—a replay will be available to all registrants. \n\n\n\n\n\n\n\nIn this webinar\, you will:\n\n\n\n\nUNDERSTAND the form\, structure\, and marketplace for mainstream essays.\n\n\n\nAVOID the top mistakes that writers of these essays make.\n\n\n\nDISCOVER how to craft personal experiences into short essays.\n\n\n\n\nThis webinar is ideal for writers at any level who:\n\n\n\n\nwant to publish in mainstream outlets\n\n\n\nstruggle finding a clear focus and takeaway for their essays\n\n\n\nwant to turn their personal experiences into marketable narratives\n\n\n\n\nClosed captioning is available. ✔All registrants receive the recording. ✔ \n\n\n\n\n\n\n\nABOUT YOUR PRESENTER\n\n\n\n\n\n\n\nETHAN GILSDORF is a writer\, teacher\, performer\, and the author of the Fantasy Freaks and Gaming Geeks. His work has appeared in the New York Times\, Washington Post\, Esquire\, Wired\, Salon\, O the Oprah Magazine\, Brevity\, Electric Literature\, Poetry\, The Southern Review\, among other publications\, and named “Notable” by The Best American Essays. He teaches workshops in essay\, creative nonfiction and memoir at GrubStreet in Boston\, where he leads the Essay Incubator program\,  and at LitArts RI. He is also on the faculty of the Solstice MFA Program at Lasell University. \n\n\n\nQuestions? Please email Info@writingcraft.com \n\n\n\nFULL REFUNDS ARE AVAILABLE before the replay is sent out. For a refund\, EMAIL us at info@WritingCraft.com. Canceling your Zoom invite will not initiate this process. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nRegistration Info\n\n\n\n\n\n\n\n\n\n\n\nEvent Organizer\n\n\n\n\n\n\n\n\n\n\n\nLocation
URL:https://writingcraft.com/event/personal-essays-for-mainstream/
LOCATION:Zoom
CATEGORIES:Webinars
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DTSTART;TZID=America/New_York:20251011T120000
DTEND;TZID=America/New_York:20251011T143000
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LAST-MODIFIED:20251002T232213Z
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SUMMARY:SEMINAR | The Right Words: Boost Your Author Platform with Storytelling
DESCRIPTION:Your author platform rests on your public identity. Create and define your online self to capture readers’ attention and showcase your story.\n\n\n\nAfter creating your art privately\, over time\, marketing can feel disingenuous\, even tacky. But to attract attention from readers\, agents\, and publishers\, you need a clearly defined public persona that truly reflects who you are and what you offer. Storytelling is the key to getting noticed in a click-away world without compromising your message.  \n\n\n\nThis 2.5-hour generative seminar will help you align your website\, social media\, and content with who you are while also ensuring your work is discoverable online. This isn’t a tech-heavy session—it’s about using your words to define your digital identity in a way that resonates with your audience and gets found by search engines. If you hate your current website or are procrastinating launching one altogether\, or if you rely on social media platforms for your audience engagement but worry they could change or disappear overnight\, this seminar is for you! \n\n\n\nYou’ll learn how to research and reflect on your current online identity\, avoid common SEO and AI pitfalls\, and generate key search words through storytelling. Through writing prompts and case studies\, we’ll focus on crafting drafts for your Home and About pages\, giving you the tools to build a digital presence that feels true to you. Whether you’re just starting your author website or renovating the one you have\, you’ll leave this workshop with actionable steps to take your online presence to the next level and connect more effectively with your intended audience. \n\n\n\nThis seminar offers live workshopping for HOME or ABOUT pages of 5–7 selected websites. Submit your URL a week in advance (instructions in your confirmation email) for a chance to be featured live. If time allows\, additional links may be shared in the chat. All participants—whether featured or not—will receive personalized feedback by email for up to two weeks after the session\, including on content drafted during the workshop. \n\n\n\n\n\n\n\n\n\n\n\nIn this Interactive seminar\, you’ll learn to:\n\n\n\n\nALIGN your online presence with your true creative identity.\n\n\n\nLEARN to analyze and apply insights from different website styles. \n\n\n\nDEVELOP clear and engaging content for key website pages\, while maintaining a personal voice and clarity.\n\n\n\nCREATE effective\, engaging calls-to-action and website copy that draws visitors in and makes it easy for them to connect. \n\n\n\nEXPLORE practical steps to refine an online identity that supports your professional and personal goals. \n\n\n\nENGAGE in Q&A to discuss specific challenges in shaping your website and digital presence.All registered attendees will receive the Golden Notes summary with actionable steps and the slides from the presentation\, including prompts for further reflection and implementation.\n\n\n\n\n\n\n\n\nThis seminar is ideal for writers\, freelancers\, and creatives who \n\n\n\n\nAre frustrated with their current website or procrastinating on launching one\n\n\n\nHave changed careers or writing styles and need to update their digital presence\n\n\n\nAre online-phobic and unsure how to navigate creating an authentic\, engaging digital identity\n\n\n\nFeel their social media presence isn’t enough and want to take full control of their online persona\n\n\n\nWant to boost visibility without relying on complex SEO tactics or tech-heavy jargon\n\n\n\nLooking to align their website\, social media\, and content with who they truly are\, while making sure it works for SEO and engagement\n\n\n\n\nClosed captioning is available. ✔All registrants receive the recording. ✔ \n\n\n\n\n\n\n\nABOUT YOUR Instructor\n\n\n\n\n\n\n\n Michelle Cutler is an award-winning screenwriter\, storytelling coach\, and essayist with more than 15-years of experience as a freelance advertising writer and brand strategist. She has worked on over 1\,700 commercial campaigns across the U.S.\, U.K.\, and Europe\, collaborating with top directors and agencies on projects ranging from the world stage of the Olympics to episodic television\, feature films\, and luxury house paint. Her reported and personal essays have appeared in HuffPost\, Business Insider\, Trail Runner Magazine\, Under the Gum Tree\, Brevity Blog\, and elsewhere. She loves working with individual writers and artists on personal storytelling\, branding\, pitching\, and audience engagement. \n\n\n\nQuestions? Please email Info@writingcraft.com \n\n\n\nTestimonials from past students:\n\n\n\n“Michelle Cutler knows her stuff! And she is very generous and patient in sharing her expertise. I need to go back and listen to the recording again to glean even more benefit from her workshop!” – Andi Penner (IWWG hosted workshop participant)  \n\n\n\n“Michelle’s webinar gave me immediate and concrete steps to improve my website in a clear and easily understood manner. She is very charming and seemed genuinely interested in my questions\, answering all of them by the end of the session. Well worth the time and money spent.” – Diana Eden (IWWG hosted workshop participant)  \n\n\n\n“I am a gardener in Nevada City California. My mother signed me up for this workshop. It absolutely turned my head around about the approach that I’ve been taking. It was fun and smart and it made the “lights in my building” brighter! I highly recommend it.” – Kathy Irving (IWWG hosted workshop participant)  \n\n\n\n“Michelle’s clear presentation and focus were invaluable! Her “SEO of Me” workshop was exactly what I needed as I work to tell my story as an online presence.” – Lisa St. John (IWWG hosted workshop participant) \n\n\n\nTHE FINE PRINT \n\n\n\nWe understand that life can get in the way of your plans. We want you to be able to get the most out of your course\, and our refund policy is designed to balance your need for flexibility with our deadlines and obligations to our teachers. \n\n\n\nBefore the class\, you may request a full refund. \n\n\n\nPlease keep in mind that no refunds or credits will be issued after class begins. \n\n\n\nQuestions? Please email Info@writingcraft.com \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nRegistration Info\n\n\n\n\n\n\n\n\n\n\n\n\n\nEvent Organizer\n\n\n\n\n\n\n\nLocation
URL:https://writingcraft.com/event/seminar-the-right-words/
LOCATION:Zoom
CATEGORIES:Seminars
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