SEMINAR | Send, Build, Grow: Strategies for a Sustainable Newsletter Practice
February 21 @ 2:00 pm – February 28 @ 4:00 pm EST
Sharpen your voice and clarify your process to transform your newsletter into an intentional, sustainable audience connection.
Live on Zoom | Saturdays February 21 & 28, 2-4 pm Eastern
For All Writers
Whether your author newsletter is thriving at 3000 or well-intentioned but rarely sent to primarily friends and family, the path to building and sustaining a meaningful email-to-audience practice is rarely straightforward. There are ebbs and flows. Subscribes and unsubscribes. Bursts of momentum followed by long periods of self-doubt and posting-into-the-void vibes.
This two-session seminar is designed for writers who have already launched a newsletter—maybe months or even years ago—and now want to step back, take a clear-eyed look at what they’ve built, and make it stronger, clearer, and easier to maintain. We’ll examine your newsletter as it exists right now: what’s working, what’s unclear or underpowered, and where there are opportunities for improvement.
Rather than starting over, we’ll refine what’s already there—sharpening your voice, clarifying your focus, and improving how you talk about your newsletter so it’s easier for others to understand, share, and recommend. We’ll also look at how to build stronger, more intentional relationships with your readers over time and identify sustainable, low-lift ways to increase engagement, visibility, and momentum.
This seminar is not about launching a newsletter or chasing growth at all costs. It’s about turning an existing newsletter into a more intentional, sustainable practice—one that fits realistically into your writing life and continues to earn its place over time. You’ll leave with concrete adjustments, clearer decisions, and a simple system that helps you show up consistently—without burnout, pressure, or performative “best practices.”
NOTES: This seminar assumes you already have a newsletter—active or on hiatus. It is NOT a step-by-step guide to launching from scratch.
The seminar will be appropriate for users of any newsletter platform, including Substack—you do not need to be on a specific email service. We will look at common elements like metrics and audience data, but we will not be deeply exploring the technical capabilities of any one service.
In this 2-Day seminar, you’ll:
- ANALYZE the general forms and philosophies of author newsletters: what works, what stalls out, and why
- EXAMINE your own newsletter’s purpose, audience, and value—what it’s actually offering readers, not just what you hope it does
- REFINE your format, voice, and focus so your newsletter feels aligned with your strengths and interests
- RETHINK how you present your newsletter—on your site, on social media, and in conversation—so it’s easier for others to understand and share
- IDENTIFY low-effort, sustainable ways to increase visibility and subscribers without adding stress
- STRENGTHEN your reader relationship through clearer expectations, better framing, and more intentional communication
You will leave with…
- A clearer, more intentional newsletter that reflects your voice and values
- A realistic system you can actually sustain
- Concrete decisions instead of generic advice
- Renewed confidence in why your newsletter matters—and who it’s for
- A sense that your newsletter can be a meaningful, energizing part of your writing life, not just another obligation
This course is for writers…
- With an existing newsletter who want to improve clarity, consistency, and engagement
- Whose newsletters have gone quiet—and want a realistic way to restart and re-engage
- Who feel unsure how their newsletter fits into their broader creative or professional goals
- Who want growth, but not at the expense of joy or sustainability
Closed captioning is available. ✔
Think you might miss part of the class? No worries, replays will be available 3 business days after each session. ✔
ABOUT YOUR Instructor
Stephen Knezovich is a marketing strategist who works with writers, artists, and arts nonprofits. He is the co-founder of the literary magazine Short Reads, the marketing director and co-founder of Ascender Book Services, the marketing strategist for Off Assignment, a collage artist, and the curator of two email newsletters: Read This and Gluu. He lives in Pittsburgh, Pennsylvania, with his wife and two kids.
Stephen’s philosophy is simple: marketing should be creative, personal, human—and sustainable.
Student Testimonials
“Working with Stephen has been a game-changer. Stephen helped me more than double my newsletter subscribers, gave me clear focus, and completely transformed my website.” — Kristen Weber, Inside an Editor’s Brain
“Stephen put my mind at ease that building an audience does not have to be ‘hard.’” — Betsy B. (Attendee of From Here to There)
“Wonderful presentation. I felt like I was talking to a friend.” — Susan B. (Attendee of From Here to There)
“I deeply appreciate the more grounded, down-to-earth approach that the presenter took. I also appreciated the very earnest and honest tone of this presentation.” — Justin A. (Attendee of From Here to There)
THE FINE PRINT
We understand that life can get in the way of your plans. We want you to be able to get the most out of your course, and our refund policy is designed to balance your need for flexibility with our deadlines and obligations to our teachers.
Before the class, you may request a full refund.
Please keep in mind that no refunds or credits will be issued after class begins.
Questions? Please email Info@writingcraft.com
