WEBINAR | What Platform Is For: How Visibility Supports Your Work (Not the Other Way Around)
October 7 @ 3:00 pm – 4:00 pm America/NewYork
A strong platform is a tool that helps you, your book, and your work reach the right people. Learn what true visibility makes possible so you can stop doing all the things and choose what moves you forward.
Nonfiction-focused, but applicable across genres.
Included in the Season Pass
Writers are told they need a platform but rarely know what it’s actually for. This leads to a lot of posting, emailing, pitching, and “showing up” without a clear reason behind the effort. The result is noise, scattered energy, lost writing time, and the nagging question: How’s this going to pay off?
In this webinar, Allison Lane reframes visibility as a tool that supports your book, your work, and your next opportunity. You’ll learn how platform works inside the publishing ecosystem, why visibility needs a purpose, and how to make clearer choices about where and how to show up.
In this webinar, you will:
- DEFINE what visibility could make possible for you and your writing
- UNDERSTAND what platform actually is in publishing and what it’s not
- IDENTIFY the difference between useful visibility and scattered activity
- CHOOSE platform-building efforts that support your real goals, capacity, and next steps
- LEARN how to start from the end state before deciding where to show up
This webinar is best for intermediate and advanced writers who…
- have heard they need a platform but aren’t sure what it’s supposed to do
- are posting, emailing, pitching, or showing up online, but struggle to connect those efforts to their larger goal
- are preparing to query agents and publishers
- want to launch their book or build awareness about an already-out-there book
- want to make smarter choices about where to spend their time and energy
- are overwhelmed by social media, newsletters, podcasts, speaking, and all the other “platform” advice
- want their visibility to support their book, their work, and their real life
Closed captioning is available. ✔
All registrants receive the recording. ✔
ABOUT YOUR PRESENTER
Clear and energetic, motivating and sincere, Allison Lane gives accessible advice that truly moves the needle—and she’s funny! As a strategic publishing and visibility advisor, Allison helps women turn their expertise, perspective, and hard-earned reputation into visible authority, market-ready books, and bigger opportunities.
Allison helps women clarify what they want to be known for, develop book ideas that can stand up in the marketplace, and build visibility that makes people find and trust them, recommend them, publish them, book them, and hire them. She also hosts The Author’s Edge, the go-to marketing podcast for authors who want expert guidance on publishing, platform building, book marketing, and long-term visibility.
REFUNDS (less a $10 processing fee) ARE AVAILABLE before the replay is sent out. For a refund, EMAIL us at info@WritingCraft.com. Canceling your Zoom invite will not initiate this process.
There are no refunds after the replay is sent.
Questions? Please email Info@writingcraft.com
