WEBINAR | Newsletter Better: The Art & Craft of Sharing Your Work with Others
January 21 @ 3:00 pm – 4:30 pm EST
Most newsletter advice focuses on platform choice, schedules, and metrics. This webinar starts with a more important question: why you want a newsletter at all—and how to build one that actually fits you.
For All Writers & Creatives | Included in the Season Pass
We all want two things: 1) time and creative focus to write, and 2) for the work we’ve poured ourselves into to land with the right reader and matter to them as much as it matters to us. One of the best ways to find and connect with those people is an email newsletter—but the process of making a newsletter can suck away our creative time.
Email newsletters are one of the most powerful, versatile, and human tools you have for finding readers and keeping them close. (We know this to be true because every build-your-author-platform article ever written since the dawn of the internet has said very clearly: YOU MUST HAVE AN EMAIL LIST.)
And yet, you may not be sure how to begin, what your newsletter should look like, or why the emails you promised yourself (and your subscribers) you’d send every other week haven’t gone out in two years. It’s frustrating and confusing, and most of the advice out there is an endless list of growth hacks and one-size-fits-all templates. None of which, ironically, actually fits you.
This 90-minute session invites you to see the newsletter not as a task to manage or a list to grow, but as a durable creative practice that supports your writing life, your career, and your sense of connection over the long haul. We’ll explore why newsletters matter, why they remain powerful even in a noisy digital landscape, and how getting clear on your “why” makes every later decision—frequency, format, platform, etc.—simpler and more sustainable.
Can’t make it live? No worries—a replay will be available to all registrants.
In this webinar, you will:
- CLARIFY what a newsletter is actually for—and what it is not
- LEARN the major newsletter “shapes”
- EXPLORE real-world examples of successful newsletters across genres and approaches
- DISCOVER why newsletters outperform social media in trust, engagement, and longevity—and why “owning your assets” is crucial
- LEARN how to build audience on a believable, sustainable timeline
- RETHINK newsletters as creative acts—extensions of your voice, obsessions, and service to your ideal readers
This webinar is ideal for writers and Creatives who…
- feel overwhelmed or frustrated by conflicting advice about author platforms
- want a newsletter that feels personal, sustainable, and human—not performative
- have started (and stopped) a newsletter that felt like a chore rather than a choice
- know they “should” have a newsletter but don’t know what they’d actually write … or why anyone would want to read it
- want clarity and direction more than tactics and trends
Closed captioning is available. ✔
All registrants receive the recording. ✔
ABOUT YOUR PRESENTER
Stephen Knezovich is a marketing strategist who works with writers, artists, and arts nonprofits. He is the co-founder of the literary magazine Short Reads, the marketing director and co-founder of Ascender Book Services, the marketing strategist for Off Assignment, a collage artist, and the curator of two email newsletters: Read This and Gluu. He lives in Pittsburgh, Pennsylvania, with his wife and two kids.
Stephen’s philosophy is simple: marketing should be creative, personal, human—and sustainable.
Questions? Please email Info@writingcraft.com
FULL REFUNDS ARE AVAILABLE before the replay is sent out. For a refund, EMAIL us at info@WritingCraft.com. Canceling your Zoom invite will not initiate this process.
